The Swiss Ice Hockey Federation has extended deals with two of its major sponsors, watchmaker Tissot and the Swiss airline
Sports marketing agency Pitch International has brokered three partnership deals for the Brasil Global Tour – the series of international friendlies played by Brazil’s national football team in the run …
Qatar Airways has agreed a deal to sponsor the Eden Park stadium in Auckland, New Zealand. Qatar Airways will serve as the stadium’s official airline partner.
American Airlines has become the inaugural “founding partner” of the $5bn Los Angeles Stadium and Entertainment District in Inglewood, California, and has secured the naming rights to its plaza area. A 2.5-a
The Raiders' stadium in Las Vegas will be officially known as Allegiant Stadium after the National Football League team announced a naming-rights deal with Allegiant Air
Argentinian Superliga football club River Plate has sealed a three-season contract for Turkish Airlines to become its new Main Sponsor
Argentinian Superliga football club River Plate has reportedly ended its search for a shirt sponsor by agreeing a deal with Turkish Airlines
Spanish national carrier Iberia has signed a new regional partnership with Spain’s LaLiga. Under the deal, Iberia will become an Official Partner of LaLiga in China during the 2019-20 season.
Dubai-based airline Emirates has renewed its title sponsorship agreement with South African Super Rugby franchise the Lions
The Sevens’ co-title partner activated its rights in 2019 with a domestic focus: build local support for brand and event by making the Sevens and the city inseparable.
The stand-out activation in Malaysia Airlines' three-season partnership with Liverpool was a spring 2018 contest that incentivised fans to create and share their unique Liverpool cheers.
In 2016-17, Delta leveraged its Chelsea partnership to refresh its in-flight safety video with an animated film featuring stars Willian, Gary Cahill and César Azpilicueta.
At the start of December 2019, Qatar Airlines leveraged its sponsorships with AS Roma, FC Bayern Munich and Fifa with an in-flight safety video based around a fictional pre-match team-talk.
Qatar Airways has been unveiled as the official national airline partner of the 2019 World Athletics Championships
All Nippon Airways and Japan Airlines agreed on a deal with the Tokyo 2020 organising committee of the Olympic and Paralympic Games, making them supporting partners of the Olympic torch relay
Dubai-based airline Emirates has been unveiled as the official partner and airline of this year’s West Asian Football Federation (WAFF) Championship.
Russian carrier airline Aeroflot has signed as a Global Partner of the International Basketball Federation (Fiba) and the Official Airline of the 2019 Basketball World Cup
Flagship Mexican carrier Aeroméxico has signed a one-year Official Airline deal with Mexican baseball club Diablos Rojos del Mexico.
The University of Southern California (USC) has agreed a 10-year naming rights deal with United Airlines for the playing field of the Los Angeles Memorial Coliseum
Major League Soccer expansion club FC Cincinnati has entered into a multiyear sponsorship agreement with Allegiant Air making the discount carrier the club’s official airline partner.
AFL Aussie rules football club Collingwood has agreed a five-year extension to its premier partnership with Emirates, taking its association with the Dubai-based airline into a third decade
The Swiss airline brand has been named the Official Airline of the 2020 Ice Hockey World Championship, hosted by Switzerland
Brazilian airline GOL Linhas Aéreas Inteligentes has signed a new partnership with Conmebol for the Copa América 2019.
Ligue 1 club Stade de Reims has signed a new main shirt sponsor deal with Taiwanese airline EVA Air
Turkish Airlines has renewed its sponsorship of the Cricket Ireland national governing body
LaLiga club Sevilla has signed a short-term deal with Spanish low-cost airline Vueling. Vueling will become the club’s Official Airline Partner for Spain until the end of this season.
Criticism of the sale of naming rights to the Los Angeles Memorial Coliseum has led United Airlines offering to retract its $69m (€61m) offer for the facility, according to the the Associated Press.
Turkish Airlines has signed as the Official Airline Partner of Major League Soccer club Toronto FC for one season
Chilean brand LATAM Airlines has signed a new partnership with the Lima 2019 Pan American and Parapan Games
The organising committee of the Tokyo 2020 Olympic and Paralympic Games has signed new partnerships with Narita International Airport Corporation and Japan Airport Terminal
French hotel group AccorHotels beat off strong interest from at least five other brands to win the main shirt rights at Ligue 1 champions Paris Saint-Germain
The English Football League has extended its partnership with Thai Airways for the EFL's five finals, including next Sunday’s Carabao Cup final between Chelsea and Manchester City.
Qatari national carrier Qatar Airways has signed as an Official Partner of Golf Australia
The Melbourne Rebels have extended a kit sponsorship deal with commercial cleaning company ICS Service Solutions, while the Super Rugby club has been forced to defend a controversial new partnership with…
The Houston Dynamo have signed the first airline partnership in the MLS, in a deal with Turkish Airlines
LaLiga club Valencia has signed a new partnership with Spanish low-cost airline Vueling
Arsenal’s shirt deal with Emirates is the most-recognised sponsorship in the Premier League, according to a new report.