Airlines

Qatar Airways has agreed a deal to sponsor the Eden Park stadium in Auckland, New Zealand. Qatar Airways will serve as the stadium’s official airline partner.

American Airlines has become the inaugural “founding partner” of the $5bn Los Angeles Stadium and Entertainment District in Inglewood, California, and has secured the naming rights to its plaza area. A 2.5-a

The Raiders' stadium in Las Vegas will be officially known as Allegiant Stadium after the National Football League team announced a naming-rights deal with Allegiant Air

Argentinian Superliga football club River Plate has sealed a three-season contract for Turkish Airlines to become its new Main Sponsor

Argentinian Superliga football club River Plate has reportedly ended its search for a shirt sponsor by agreeing a deal with Turkish Airlines

Spanish national carrier Iberia has signed a new regional partnership with Spain’s LaLiga. Under the deal, Iberia will become an Official Partner of LaLiga in China during the 2019-20 season.

Dubai-based airline Emirates has renewed its title sponsorship agreement with South African Super Rugby franchise the Lions

Qatar Airways has been unveiled as the official national airline partner of the 2019 World Athletics Championships

All Nippon Airways and Japan Airlines agreed on a deal with the Tokyo 2020 organising committee of the Olympic and Paralympic Games, making them supporting partners of the Olympic torch relay

The Ultimate Fighting Championship has inked one renewal and four new partnerships since December last year, raising at least $6m (€5.3m) in sponsorship revenue.

Low-cost airline AirAsia has signed sponsorship deals with leading mixed martial arts and surfing organisations to help grow the brand in important Asia-Pacific markets such as China and Australia

The Ultimate Fighting Championship mixed martial arts organisation plans to host five events in Asia and Australia in 2018 as it consolidates its presence in Asia-Pacific and creates more assets for its expanding regional sponsorship roster.

Dubai-based Emirates is the biggest sponsor in the airlines sector by total spend, biggest deal, number of deals and geographic coverage, according to research by Sports Sponsorship Insider into the airlines sector.

Dubai-based airline Emirates has been unveiled as the official partner and airline of this year’s West Asian Football Federation (WAFF) Championship.

Russian carrier airline Aeroflot has signed as a Global Partner of the International Basketball Federation (Fiba) and the Official Airline of the 2019 Basketball World Cup

Flagship Mexican carrier Aeroméxico has signed a one-year Official Airline deal with Mexican baseball club Diablos Rojos del Mexico.

The University of Southern California (USC) has agreed a 10-year naming rights deal with United Airlines for the playing field of the Los Angeles Memorial Coliseum

Major League Soccer expansion club FC Cincinnati has entered into a multiyear sponsorship agreement with Allegiant Air making the discount carrier the club’s official airline partner.

AFL Aussie rules football club Collingwood has agreed a five-year extension to its premier partnership with Emirates, taking its association with the Dubai-based airline into a third decade

The Swiss airline brand has been named the Official Airline of the 2020 Ice Hockey World Championship, hosted by Switzerland

Brazilian airline GOL Linhas Aéreas Inteligentes has signed a new partnership with Conmebol for the Copa América 2019.

Ligue 1 club Stade de Reims has signed a new main shirt sponsor deal with Taiwanese airline EVA Air

Turkish Airlines has renewed its sponsorship of the Cricket Ireland national governing body

LaLiga club Sevilla has signed a short-term deal with Spanish low-cost airline Vueling. Vueling will become the club’s Official Airline Partner for Spain until the end of this season.

Criticism of the sale of naming rights to the Los Angeles Memorial Coliseum has led United Airlines offering to retract its $69m (€61m) offer for the facility, according to the the Associated Press.

Turkish Airlines has signed as the Official Airline Partner of Major League Soccer club Toronto FC for one season

Chilean brand LATAM Airlines has signed a new partnership with the Lima 2019 Pan American and Parapan Games