Airlines
Euro 2016 lands Turkish Airlines as global partner
European football’s governing body Uefa is closing in on completing its top-tier sponsorship sales for Euro 2016 after Turkish Airlines signed on as the ninth global partner of the national team tournament.
Delta extends with Vikings, partners new stadium
NFL American football franchise the Minnesota Vikings has agreed a six-year extension to its partnership with Delta Air Lines.
Royal Air Maroc targeting long-term partnership with Santos
Morocco’s national carrier Royal Air Maroc says its recent shirt sponsorship deal with Campeonato Brasileiro Serie A football club Santos is set to mark the beginning of a wider partnership between the two parties.
ATP lands upgrade as Emirates becomes new premier partner
The Emirates airline has penned a long-term deal to become the premier partner of the ATP World Tour, the top professional men’s tennis tour.
Qatar Airways returns to back IPTL
The International Premier Tennis League (IPTL) has entered into a new three-year partnership with Qatar’s national carrier Qatar Airways.
West Brom strengthens Indian ties with new airline partner
English Premier League football club West Bromwich Albion has agreed a partnership with India’s national carrier Air India.
Turkish Airlines in, XIX Entertainment out at EPCR
European Professional Club Rugby (EPCR), the body that runs European club rugby’s leading competitions, is seeking a new marketing agency to develop a sponsorship platform that has, so far, yielded just two Official Partners and three Official Suppliers.
Cricket Australia lands Qantas extension
Cricket Australia, the governing body of the sport in the country, has renewed its partnership with Australian airline Qantas.
Turkish Airlines enters rugby market with EPCR partnership
Turkey’s national carrier Turkish Airlines has made its first move into rugby union through a partnership with European Professional Club Rugby to sponsor the sport’s Champions Cup and Challenge Cup tournaments.
Turkish Airlines extends title sponsorship of European Tour event
Turkish Airlines has agreed a three-year extension to its title sponsorship of the European Tour golf tournament held in its home country.
Etihad Airways rejects talk of Inter Milan shirt sponsorship deal
Etihad Airways has refuted claims that it has agreed a shirt sponsorship deal with Italian Serie A football club Inter Milan.
Emirates to become Hamburg’s longest-serving shirt sponsor
Dubai-based airline Emirates has opted to extend its shirt sponsorship deal with German Bundesliga football club Hamburg.
Delta makes fresh connection with New York MLB franchises
Delta Air Lines has opted to extend its partnerships with MLB baseball franchises the New York Yankees and New York Mets.
NBL takes flight with Virgin Australia
The Virgin Australia airline has struck an agreement with the Australian National Basketball League (NBL).
BCCI lands Air India partnership
The Board of Control for Cricket in India has agreed a one-year partnership with Air India.
Patriots wing in to new NFL season with JetBlue
Boston-based airline JetBlue has agreed a multi-year partnership with NFL American football team the New England Patriots.
Alaska Airlines poised for record US college naming rights deal
Alaska Airlines has sealed a deal to acquire the naming rights for the University of Washington's 70,000-capacity Husky Stadium in a contract that is reported to be the most lucrative of its kind in US college sports.
Werder Bremen takes off with airline partner
The Germania airline has signed up as a new regional sponsor of German Bundesliga football club Werder Bremen.