English Premier League football club West Bromwich Albion has agreed a partnership with India’s national carrier Air India.
Air India has been named the club’s official regional airline sponsor. The length of the deal was not disclosed.
As part of the agreement, Air India will receive pitch-side branding at West Brom’s home stadium The Hawthorns. It will also feature in the club’s matchday programme and on other official platforms.
West Brom already has links with Indian Super League franchise Delhi Dynamos, which has taken young striker, Adil Nabi, on loan.
The club currently has a four-man delegation in India as it looks to expand its profile in the country. Air India has funded the trip.
“Football is taking off in a big way in India and it is a natural territory for us in an era when so many Premier League clubs are expanding globally,” Adrian Clarke, West Brom’s sales and marketing director, said. “We have good links already with Delhi Dynamos but we wish to agree a way forward and cement our working relationship.
“There are many areas in which partnership goals are mutual – player loans such as Adil’s, grassroots development and talent searching, business growth via partnerships and social media and data growth.”