Boston-based airline JetBlue has agreed a multi-year partnership with NFL American football team the New England Patriots.
Under the five-year agreement, which will cover the 2015 to 2019 NFL seasons, JetBlue becomes the official airline partner of the Patriots and the franchise's Gillette Stadium.
New England fans will be offered early boarding when flying with JetBlue from local airports throughout the 2015 NFL season if they are wearing official Patriots jerseys.
The partnership will include joint marketing promotions and branding elements, including online advertising, e-mail marketing and video board features, along with contests and giveaways to Patriots supporters.
The airline will also receive a new permanent digital board on the north end zone scoreboard at Gillette Stadium.
The Patriots won the Super Bowl last season and commence the new campaign by facing the Pittsburgh Steelers tomorrow (Thursday).