Airlines
LaLiga signs China regional deal with Iberia
Spanish national carrier Iberia has signed a new regional partnership with Spain’s LaLiga.
Under the deal, Iberia will become an Official Partner of LaLiga in China during the 2019-20 season.
Emirates extends backing of Super Rugby’s Lions
Dubai-based airline Emirates has renewed its title sponsorship agreement with South African Super Rugby franchise the Lions
Qatar Airways to support IAAF worlds
Qatar Airways has been unveiled as the official national airline partner of the 2019 World Athletics Championships
All Nippon Airways & Japan Airlines join Tokyo 2020 as Supporting Partners
All Nippon Airways and Japan Airlines agreed on a deal with the Tokyo 2020 organising committee of the Olympic and Paralympic Games, making them supporting partners of the Olympic torch relay
Emirates backs WAFF Championship
Dubai-based airline Emirates has been unveiled as the official partner and airline of this year’s West Asian Football Federation (WAFF) Championship.
Aeroflot signs global partnership with Fiba
Russian carrier airline Aeroflot has signed as a Global Partner of the International Basketball Federation (Fiba) and the Official Airline of the 2019 Basketball World Cup
Aeroméxico signs up with ‘Red Devils of Mexico’ baseball club
Flagship Mexican carrier Aeroméxico has signed a one-year Official Airline deal with Mexican baseball club Diablos Rojos del Mexico.
United Airlines wins field rights to Los Angeles Memorial Coliseum
The University of Southern California (USC) has agreed a 10-year naming rights deal with United Airlines for the playing field of the Los Angeles Memorial Coliseum
FC Cincinnati and Allegiant strike sponsorship agreement
Major League Soccer expansion club FC Cincinnati has entered into a multiyear sponsorship agreement with Allegiant Air making the discount carrier the club’s official airline partner.
Emirates extends long-standing Collingwood partnership
AFL Aussie rules football club Collingwood has agreed a five-year extension to its premier partnership with Emirates, taking its association with the Dubai-based airline into a third decade
Swiss airline signs up for Ice Hockey World Championship
The Swiss airline brand has been named the Official Airline of the 2020 Ice Hockey World Championship, hosted by Switzerland
GOL signs as Official Airline of Copa América 2019
Brazilian airline GOL Linhas Aéreas Inteligentes has signed a new partnership with Conmebol for the Copa América 2019.
EVA Air signs on as Stade de Reims shirt sponsor
Ligue 1 club Stade de Reims has signed a new main shirt sponsor deal with Taiwanese airline EVA Air
Cricket Ireland extends with main sponsor Turkish Airlines
Turkish Airlines has renewed its sponsorship of the Cricket Ireland national governing body
Sevilla signs with low-cost Spanish airline Vueling
LaLiga club Sevilla has signed a short-term deal with Spanish low-cost airline Vueling. Vueling will become the club’s Official Airline Partner for Spain until the end of this season.
United Airlines offers to withdraw LA Memorial Coliseum sponsorship
Criticism of the sale of naming rights to the Los Angeles Memorial Coliseum has led United Airlines offering to retract its $69m (€61m) offer for the facility, according to the the Associated Press.
Turkish Airlines inks Toronto FC deal
Turkish Airlines has signed as the Official Airline Partner of Major League Soccer club Toronto FC for one season
Lima 2019 teams up with LATAM Airlines
Chilean brand LATAM Airlines has signed a new partnership with the Lima 2019 Pan American and Parapan Games