[Agency]

The Infront Sports & Media agency has unveiled a new centralised marketing concept for the 2014-15 edition of the Turkish Basketball League top-tier domestic club competition.

Italian Serie A football club Cagliari has entered into a three-year partnership with the Gsport agency to develop its commercial activities.

AIM Sport has been secured by AS Monaco to serve as the French Ligue 1 football club’s sponsorship and marketing agency in a long-term deal.

Insurance company Vaudoise has extended its title sponsorship of the Tour de Suisse after the InfrontRingier sports and entertainment agency took control of the organisation and marketing of the cycling event.

The UK Athletics division of the University of Kentucky has awarded the JMI Sports agency its athletics and campus multimedia marketing rights in a 15-year deal worth $210m (€154.4m).

The CAA Sports agency has been appointed by AS Roma to help the Italian Serie A football club market sponsorship rights to its new stadium.

Italian Serie A football team Inter Milan has entered into a four-year commercial agreement with the Infront Sports & Media agency.

The Confederation of North, Central America and Caribbean Association Football has renewed its commercial rights deal with the Traffic Sports agency through the 2021-22 season.

The organising committee for the Tokyo 2020 Olympic and Paralympic Games has appointed Dentsu as its official marketing agency.

Sports marketing company Dentsu Sports Asia generated more than $3m (€2.2m) in sponsorship revenue for the 27th Southeast Asian Games in Myanmar in December 2013.

The Infront Sports & Media agency has signed a four-year extension to its contract as the marketing partner of the Vierschanzentournee ski jumping tournament.

Advertising agency Dentsu has struck a deal to become the official marketing partner of the Japan Professional Football League (J. League).

The Infront Sports & Media agency has agreed a long-term deal with the Turkish Basketball Federation (TBF) to provide the governing body with marketing services to help increase sponsorship activity for the sport in the country.

TimePartner has extended its premium sponsorship deal with German Handball Bundesliga club Rhein-Neckar Löwen through to the end of the current 2013-14 season.

Rutgers University Athletics has signed an 11-year sponsorship partnership deal with the IMG College agency, which will begin in the 2013-14 academic year.

The Ekstraklasa, the top division of football in Poland, has engaged the Infront Sports & Media agency to search for a major sponsor in the German and Austrian markets.