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AIM Sport to sell Monaco sponsorship and commercial rights

AIM Sport has been secured by AS Monaco to serve as the French Ligue 1 football club’s sponsorship and marketing agency in a long-term deal.

The partnership began in September 2013, but the length of the extension has not been disclosed. As part of the partnership, AIM Sport’s Henri van der Aat has been appointed as Monaco’s chief commercial officer. AIM Sport will be responsible for the further development of Monaco’s commercial revenues.

“The developments seen over that past 10 months are hugely promising and we are proud to have now sealed this partnership,” AIM Sport chief executive Bernard De Roos said. “We are convinced that with the experience of both partners and the innovative technology solutions we develop, Monaco shall soon be at the very forefront of the sports marketing industry in Europe.”

Monaco vice-president and chief executive Vadim Vasilyev added: “Following the significant sporting developments and success seen in recent years, this is the next big step in the development of Monaco. The preceding months have convinced us absolutely of the huge value of this partnership. AS Monaco will, thanks to the collaboration with AIM Sport, be a trend setter in the industry.”