Aerospace & Defense
Brazil’s NBB slam-dunks extensions with sponsors
Brazilian airline Avianca Brasil and domestic pay-television operator Sky have agreed deals with the country’s National Basketball League (LNB), to continue their sponsorships of the top-tier NBB club competition.
Sentient Jet takes flight with Breeders’ Cup extension
Private aviation company Sentient Jet has extended its partnership with the Breeders’ Cup World Championships US horse racing showpiece.
MLB’s Pirates add five partners
North American Major League Baseball franchise the Pittsburgh Pirates has secured five new partnerships for the 2016 season.
RBC and Boeing extend with PGA Tour event
Canadian financial institution RBC and aerospace company Boeing have extended their sponsorship deals with the PGA Tour’s Heritage golf tournament in Hilton Head Island, South Carolina in the US.
LG Electronics USA and the National Collegiate Athletic Association (NCAA)
The US division of leading global technology leader LG Electronics uses its sponsorship of the National Collegiate Athletic Association (NCAA) to enhance the game day experience of college sports fans through its range of consumer products.
Air Force Reserve becomes title sponsor of inaugural Celebration Bowl
The Air Force Reserve, a Major Command of the United States Air Force, is to serve as the title sponsor of this year’s Celebration Bowl, the inaugural edition of a new US college American football game.
Airbus lifts Oracle’s America’s Cup defence
Oracle Team USA, defending champion of sailing’s America’s Cup, has boosted the defence of its title by agreeing a technology partnership with aircraft manufacturer Airbus.
WTA’s Connecticut Open receives United Technologies backing
Building and aerospace industries specialist United Technologies has reached a deal to serve as presenting sponsor at the Women’s Tennis Association’s Connecticut Open tournament.
Etihad Airways signs MLS deal
Abu Dhabi-based airline Etihad Airways has agreed a multi-year partnership with Major League Soccer, the top division of football in North America.
Airbus tees off LPGA Classic partnership
French aircraft manufacturer Airbus has reached a deal to become the title sponsor for the 2014 Mobile Bay LPGA Classic golf tournament.
Turkish Airlines considers Uefa Champions League place
Turkish Airlines is weighing up a bid to become an Official Sponsor of the Uefa Champions League from the 2015-16 season, the start of the competition’s next three-year rights cycle.
Al Ain takes off with Abu Dhabi Airports
Arabian Gulf League football club Al Ain has reached a three-year deal to make Abu Dhabi Airports its premium partner.
NFL teams score sponsorship deals
American football teams the Denver Broncos, Seattle Seahawks and Jacksonville Jaguars have agreed sponsorship deals ahead of the new NFL season.
Fraport takes off with German basketball deal
Airport operator Fraport has signed a long-term extension to its naming rights partnership with Frankfurt-based German Basketball Bundesliga club the Skyliners.
Toronto 2015 takes flight with GTAA partnership
The Greater Toronto Airports Authority (GTAA) is to lend its support to the Toronto 2015 Pan American and Parapan American Games by making Toronto Pearson International Airport an official welcome partner and official supplier of airport services for the two events.
WICB receives commercial confidence boost
The West Indies Cricket Board (WICB) has boosted its commercial roster by agreeing new sponsorship deals with the Confident Group and Celkon Mobile.
Dorna Sports looks to MotoGP model to drive sales of Superbike race title sponsorships
Dorna Sports, organiser of the Fédération Internationale de Motocyclisme Superbike World Championship, has begun marketing race title sponsorship rights based on the model of MotoGP.