Technology
MLB aligns with high-profile startup for NFT project
League looks to grow its profile in emerging digital collectibles market
Burnley partners with YellowHeart to explore blockchain-based ticketing and merchandise
Premier League football club Burnley has announced that it is to begin working with non-fungible tokens (NFT) marketplace YellowHeart, to explore the use of the blockchain technology for ticketing and…
Sportradar signs marketing data-oriented pacts with Jets, Ravens
Company is back within the NFL after losing the league's global data rights
Verizon expands 5G rollouts at NBA, NHL venues
US telecom giant furthers its venue installations of advanced mobile technology
Microsoft takes up Global Partner status at LaLiga in expanded technology-focused deal
Spanish football’s LaLiga has expanded its association with technology giant Microsoft in a deal that the two parties claim will “digitally transform football globally”.
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Oak View Group partners with Verizon for three arenas
Telecommunications giant a founding partner for trio of forthcoming venues
Horizm converts Saracens as first rugby client
Saracens has become the first rugby union side to work with Horizm, the digital inventory management company, in a deal announced today (Friday)
Investindustrial ‘makes €200m offer’ for Barça Corporate stake
European investment group Investindustrial has made a €200m ($239.7
SailGP, Oracle expand data partnership to improve fan experience
International sailing championship SailGP and US multinational computer technology company Oracle have expanded their data partnership to help improve team performances and the fan experience
FEI signs long-term GoGallop Studios licensing deal to develop egames
The International Equestrian Federation (FEI) has signed a five-year licensing agreement with interactive entertainment company GoGallop to collaborate on a series of egames
NFL brings in Cisco as official technology partner
The National Football League has announced a multiyear partnership with US global technology company Cisco, which has been designated an official technology partner of the NFL.
Topps creates NFT baseball cards
Trading card company grows presence in blockchain-based collectibles
Dolphins sign multiyear deal with software company Zudy
Maker of app development platform gets branding to stadium club and suite level
Formula 1 turns to Herjavec Group for cyber security
The Formula 1 motor-racing championship has agreed a wide-ranging deal with Canadian cyber security company Herjavec Group
Magic name Violet Defense its official UV disinfection partner
Ongoing Covid-19 pandemic helps forge new areas of sports sponsorship
MLB signs partnership agreement with Citrix
Company gains sponsorship rights, will supply league with digital workspace solutions
Round-Up: Lions ‘turn down’ Rugby Australia offer, Arsenal lose £48m, Decathlon China partners with Alibaba Cloud, and more
The British and Irish Lions turned down an offer by Rugby Australia to host this summer's tour against South Africa, according to the BBC
AWS signs up with PGA Tour in latest cloud computing deal
Golf’s PGA Tour has become the latest sports property to team up with Amazon Web Services (AWS) in a deal that names the company as the official cloud provider of the organisation.