Stadia
Glentoran claims Northern Irish record in Bet McLean stadium naming rights deal
Northern Irish bookmaker Bet McLean has stepped up its commitment to Glentoran by agreeing a deal to become the NIFL Premiership football club’s stadium naming rights sponsor.
Relo Metrics engages with Meshh for in-venue sponsorship analytics
Relo Metrics, the AI-powered sponsorship analytics platform, has signed an exclusive agreement with spatial intelligence company Meshh to offer insights on how audiences engage with in-venue sponsorship…
WME Sports hires Texas Rangers’ Januszewski to run property unit
WME Sports, part of the Endeavor Group, has hired Texas Rangers executive Joe Januszewski as senior vice-president and division head of its full-service property solutions division, which delivers stadium…
Swansea City opts for local approach in 10-year stadium naming rights deal
Liberty Stadium, the home of Championship football club Swansea City and United Rugby Championship team Ospreys, will change identity for the first time since opening in 2005 after Swansea
Cagliari secures Unipol as sponsor for current, future home
Insurance group Unipol has acquired naming rights to Cagliari’s proposed new stadium, along with the Italian Serie A football club’s current temporary home.
Caesars, Saints on brink of finalizing $138m Superdome naming rights deal
United States-based casino operator Caesars Entertainment is on the brink of securing a $138m (€117.2
SeatGeek signs landmark ticketing pact with BSE Global
Outdoor space at Barclays Center to be renamed SeatGeek Plaza
No fans in Hokkaido and Fukushima, Tokyo 2020 adds non-profit ‘contributor’
A further two Japanese prefectures have banned spectators from events at the forthcoming summer Olympic Games, with Tokyo 2020 now set to have fans in place at just 3
Leeds add AMT as official vehicle partner, focus on Elland Road expansion
English Premier League football club Leeds United has signed a sponsorship deal with vehicle solutions company AMT
Polsat takes naming rights to Gdańsk stadium in six-year deal
Polish commercial and pay-television broadcaster Polsat has agreed a six-year naming rights deal with the operators of the Stadion Gdańsk venue.
Bellator brings in Elevate Sports to support sponsorship, ticket sales
American mixed martial arts promotion Bellator has hired Elevate Sports Ventures to support its sponsorship, premium, and ticket sales strategies ahead of the return of fans to live events at Bellator…
Oak View Group partners with Verizon for three arenas
Telecommunications giant a founding partner for trio of forthcoming venues
Learfield IMG College, Elevate Sports unveil US collegiate strategic partnership
The Learfield IMG College agency and sports and entertainment consulting firm Elevate Sports Ventures have announced a strategic partnership designed to deliver new revenue growth opportunities across …
Dolphins sign multiyear deal with software company Zudy
Maker of app development platform gets branding to stadium club and suite level
San Jose Earthquakes secure 10-year naming rights deal with PayPal
Major League Soccer's San Jose Earthquakes have struck a 10-year naming rights deal with Silicon Valley-based global online payments company PayPal
Marlins strike long-awaited naming rights deal with loanDepot
California-based loan provider continues to accelerate presence in baseball
Bills complete naming rights deal for Highmark Stadium
Local health insurer to market new corporate identity with NFL venue pact
FTX strikes $135m Miami arena naming rights deal
Deal is first major venue naming rights pact with a cryptocurrency exchange