Relo Metrics engages with Meshh for in-venue sponsorship analytics

Relo Metrics, the AI-powered sponsorship analytics platform, has signed an exclusive agreement with spatial intelligence company Meshh to offer insights on how audiences engage with in-venue sponsorship activations.

The deal will allow users of Relo Metrics, formerly known as GumGum Sports, to view audience-related insights relating to their on-site activations, as opposed to using traditional methods such as ticket sales.

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