Swansea City opts for local approach in 10-year stadium naming rights deal

Liberty Stadium, the home of Championship football club Swansea City and United Rugby Championship team Ospreys, will change identity for the first time since opening in 2005 after Swansea.com agreed a 10-year naming rights deal for the venue.

The change to Swansea.com Stadium takes place with immediate effect. Swansea.com is a trading company based in the Welsh city. It has several investments across different sectors including travel, hospitality, real estate and sports.

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