Sponsorship & Marketing
Tabcorp signs as first Official Wagering Partner of the NFL in Australia
Australian gambling and entertainment group Tabcorp (TAB) has signed a multi-year agreement to become the exclusive Official Wagering Partner of the NFL in Australia
Qatar Airways adds Belgium’s KAS Eupen to football portfolio
Belgian First Division A football club KAS Eupen has unveiled Qatar Airways as its new front-of-shirt sponsor.
The multi-year deal is effective from the 2019-20 season
F1 agrees extension to Singapore Grand Prix title sponsorship with Singapore Airlines
Singapore Airlines has signed a deal with Formula One to extend its title sponsorship of the Singapore Grand Prix until 2021
Western Sydney Wanderers extends with JD Sports
Australian A-League club Western Sydney Wanderers has extended its Co-Major Partner agreement with sports retailer JD Sports for the 2019-20 Hyundai A-League season
San Francisco 49ers sign new whiskey, casino partnerships
The San Francisco 49ers have signed a multiyear partnership with San Francisco-based Gold Bar Whiskey, which will become the official whiskey of the National Football League team
Commercial chief Strich leaves DFB after 17 years
Denni Strich, a leading commercial executive at the German Football Federation (DFB), is leaving the national football federation after nearly 18 years in various positions
Juventus signs regional partnership with 10Bet
Serie A club Juventus has signed up 10Bet as its new gaming and betting partner in a regional agreement which runs until 2021
Japan 2019 set to break Rugby World Cup licensing records
World Rugby and the IMG agency have announced that the 2019 Rugby World Cup is set to break records for the tournament’s licensing programme, as the event prepares to commence in Japan tomorrow (Friday).
Reyes Coca-Cola Bottling signs Raiders and Allegiant Stadium deal – brokered by Legends
The Raiders NFL franchise has signed a multi-year stadium and team partnership with a California-based bottler and distributor of Coca-Cola
Aon signs up as Ryder Cup worldwide partner
Global professional services firm Aon has signed on as the latest worldwide partner of biennial golf tournament the Ryder Cup
Scottish Rugby lands title sponsor for new Super6 series
Scottish Rugby’s has announced that Fosroc Constructive Solutions will be the title sponsor of its new Super6 competition.
China Tennis Open secures three-year Fila sponsorship deal
Sportswear brand Fila has become the official sportswear brand for the China Tennis Open, after signing a three-year sponsorship deal running from 2019 to 2021
Biofreeze secures naming rights to Golden State Warriors’ practice facility
The Golden State Warriors have expanded their partnership with pain relief brand Biofreeze, which has secured the naming rights to the National Basketball Association team's new practice facility
November ruling expected for Lagardère Sports v Karlsruhe case
The Regional Court of Karlsruhe is scheduled to deliver its verdict on November 15 on the legal case between sports marketing agency Lagardère Sports Germany and Karlsruhe SC of German football’s 2. B
Novartis extends backing of EV Zug
Healthcare company Novartis has renewed its sponsorship of Swiss ice hockey team EV Zug for a further three seasons
32Red and Unibet up responsible gambling commitment in UK football
Kindred Group has announced that it will be extending its responsible gambling strategy across its 32Red and Unibet brands
Fanatics appoints former Nike executive Chandlee as CFO
Global licensed sports merchandise manufacturer and retailer Fanatics has announced the appointment of Michener Chandlee as its new chief financial officer
888sport to promote responsible gambling with Liga ACB deal
Online betting operator 888sport has entered into a partnership with the Liga ACB, the top tier of club basketball in Spain