Media

Baseball

Korean KBO baseball league teams are busy agreeing commercial deals ahead of the start of the 2021 regular season on April 3
Football

Fifa has maintained that it expects to reach its revised total revenue target of $6.44bn (€5.4
Multi-sport

A newly released Deloitte report claims women’s sport is on track for rising revenues driven by growth in sponsorship, broadcast hours and increasing event attendance.
Multi-sport

The Chinese government has asked internet giant Alibaba to divest its assets in the media sector due to concern about the company's public influence
Bobsleigh/skeleton

The International Bobsleigh and Skeleton Federation (IBSF) has issued a request for proposals for its global broadcast and sponsorship rights as Infront, the long-standing incumbent rights-holding agency,…
Football

Football streaming platform MyCujoo has renewed a rights agreement with the Brazilian Football Confederation (CBF) until the end of the year
Multi-sport

Media group Discovery has revealed details of enhanced marketing solutions that it will offer to brands as part of plans to align its sports offering with its entertainment portfolio across international…
Football

A decline in ticket and transfer income brought on by the Covid-19 pandemic has been blamed for causing the total revenues generated by clubs in Germany’s top-flight Bundesliga and second-tier 2.
Multi-sport

Chinese state broadcaster CCTV did not show live coverage of this year's NBA All-Star Game, as it had been previously expected to do as part of a thaw in Chinese relations with the American basketball le…
Motorsport

DAZN has signed up Japanese Formula 1 driver Yuki Tsunoda as a brand ambassador to promote the OTT subscription platform in Japan
Multi-sport

South Korean streaming platform Afreeca TV has extended its rights to show live coverage of K League football, to cover the 2021 season
Golf

Golf’s PGA Tour has become the latest sports property to team up with Amazon Web Services (AWS) in a deal that names the company as the official cloud provider of the organisation.
Multi-sport

An independent arbitrator has reportedly found that Australian broadcaster Seven is entitled to only a A$5m reduction in its rights fee for Cricket Australia content this season, a drastic difference with…
Table Tennis

Jonny Cowan, the European marketing manager at the International Table Tennis Federation, has been appointed to a role in Europe at World Table Tennis, the commercial arm of the international governing…
Multi-sport

Sports data firm Sportradar is being valued at $10bn-$12bn in discussions with potential buyers, who include several 'SPACs'
Esports

The Sportfive agency has teamed up with video game developer Riot Games and esports agency Freaks 4U Gaming on the commercialisation of the Valorant Champions Tour esports series
Motorsport

WRC Promoter, the commercial arm of the FIA World Rally Championship, has added the FIA World Rallycross Championship to its portfolio in a deal with the International Automobile Federation (FIA)
Squash

The Infront agency has committed to a long-term investment in squash in a deal that involves a minority equity shareholding in a new company set up to manage and commercialise the Professional Squash Association’s c…