Licensing & Merchandising
Rangers sell inventory vacated by SportemonGo in new back-of-shirt deal
Scottish Premiership club Rangers has signed up Socomec, the electrical equipment and engineering group, as its new lower back-of-shirt sponsor
Carrefour signs as Paris 2024 premium partner, Egis joins in supplier tier
French supermarket group Carrefour has signed as a first-tier premium partner of the Olympic and Paralympic Games Paris 2024
Socios.com puts case for fan token ‘utility’ over trading value
James Newman, the new global director of corporate affairs for Chiliz and Socios
Konami adds Serie A newcomers AC Monza to portfolio
Newly-promoted Italian Serie A football club AC Monza has signed a multi-year marketing agreement with Konami Digital Entertainment, maker of the eFootball video game series
UFC expands DraftKings deal to include gamified NFT rights
The Ultimate Fighting Championship (UFC) has expanded its association with fantasy sports and sports betting company DraftKings
VeChain receives ‘unprecedented integration’ in UFC sponsorship
Sustainable blockchain provider VeChain will become UFC’s first-ever ‘Official Layer 1 Blockchain Partner’ in a lucrative, multi-year deal for the mixed martial arts organisation.
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Cricket South Africa teams up with Roc Nation Sports International
Cricket South Africa (CSA) has agreed to collaborate with entertainment and sports agency Roc Nation Sports International (RNSI) to grow the governing body’s potential as a ‘sportstainment’ brand.
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Sportfive brokers Saint-Étienne’s Sorare renewal
French football club AS Saint-Étienne has renewed its agreement with non-fungible token (NFT) fantasy football platform Sorare.
Fluminense and Benfica sign with Socios
Brazilian Série A club Fluminense and Liga Portugal outfit Benfica have signed agreements to launch fan tokens on Socios.com.
Fendi outfits AS Roma in fashion deal
Rome-based fashion brand Fendi has signed its first-ever sponsorship with AS Roma in a two-year deal, from 2022-23 to 2023-24
Manchester United Q3 revenues up 29.2 per cent but wage increases lead to £27.7m loss
Manchester United has increased its third quarter revenues by 29.2 per cent to £152.8m ($192.
Real Madrid tops ‘most valuable football brand’ rankings
Brand valuation consultancy firm Brand Finance has named Real Madrid as the world’s most valuable football brand for a fourth consecutive year.
Asics extends Australian Olympic Committee kit supplier deal
Japanese sports brand Asics has renewed its official performance footwear and apparel partner partnership agreement with the Australian Olympic Committee (AOC) for four more years until 2026
McLaren expands SunGod licensing deal to include Extreme E
McLaren Racing has expanded its agreement with eyewear brand SunGod
Sportfive renews Fnatic sales deal, teams up with Alfa Romeo on LVP sponsorship
The Sportfive agency has strengthened its relationship with Fnatic by becoming the official sales agency for the London-based esports organisation on future global partnerships
Arsenal strikes Unagi agreement for NFT-related Ultimate Champions game
Arsenal has become the first Premier League club to sign a sponsorship and licensing deal with Unagi, the makers of the NFT-driven fantasy football game, Ultimate Champions
US Ski & Snowboard lands wide-ranging Kappa apparel deal
Italian brand secures large package of rights with national governing body
CBF latest to secure agreement with Binance
The Brazilian Football Confederation (CBF) has signed a wide-ranging deal with blockchain and cryptocurrency provider Binance