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Arsenal strikes Unagi agreement for NFT-related Ultimate Champions game

(Photo by Richard Heathcote/Getty Images)

Arsenal has become the first Premier League club to sign a sponsorship and licensing deal with Unagi, the makers of the NFT-driven fantasy football game, Ultimate Champions.

The long-term deal will provide Unagi with a range of sponsorship assets, including LED signage at the clubs’ Emirates stadium and a logo presence on backboards for media interviews around home matches.

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