Licensing & Merchandising
Klein: IMG looking to add extra facets to Arab Gulf Cup remit
The IMG agency is looking to widen its work with the Arab Gulf Cup Football Federation (AGCFF) beyond the existing remit currently focused on broadcast and sponsorship rights sales, according to Robert…
World Squash Federation moves into VR space with Racket:Next
The World Squash Federation (WSF) has closed a deal with the Virtual Sports Association and game design studio One Hamsa centred on the endorsement of virtual reality game Racket:Next
Fanatics Collectibles names Turner its first CMO
Fanatics Collectibles, the trading cards and collectibles division of sports merchandise and digital platform Fanatics, has announced Ken Turner as its first chief marketing officer
USA Lacrosse agrees two-year partnership with CAA Sports Licensing
USA Lacrosse has agreed a two-year partnership with CAA Sports Licensing, a division of Creative Artists Agency (CAA), to help American lacrosse's governing body capitalize the commercial use of its brand
EA Sports ‘closing in’ on £488m Premier League renewal
The Premier League is reported to be closing in on a lucrative six-year extension to its sponsorship and licensing agreement with EA Sports that would be worth close to £488m ($587.6m).
Tottenham revenues up 22 per cent, boosted by new sponsors and post-Covid matchday returns
Premier League club Tottenham Hotspur has announced that its total revenues rose by 22 per cent in 2021-22, boosted by a number of new commercial deals and the post-Covid return of matchday spectators
Leading cricket counties enter NFT market with FanCraze
Cricket-based Non-Fungible Token (NFT) platform FanCraze has made its first entry into the English and Welsh domestic game by signing with 12 of the 18 first-class counties
Uefa’s Expedia association continues with regional sponsorship and supplier deals
Uefa has extended the long-running association between its flagship competition, the Champions League, and online travel company Expedia Group
NFL to launch apparel line with Drake’s OVO
The National Football League and Canadian rapper Drake's apparel brand October's Very Own (OVO) have announced a collaboration that will feature NFL-licensed apparel of select teams
MLB’s Giants, Fanatics extend retail deal by 10 years
Major League Baseball's San Francisco Giants and sports merchandise and digital platform Fanatics have announced a 10-year extension of their retail partnership, which will grant Fanatics more physical…
Premier League acquires Sorare equity option as part of major licensing deal
Digital collectibles and fantasy game company Sorare has signed a four-year licensing deal with the Premier League, adding to its licensee agreements with major sports organisations, including the NBA…
Slam takes on apparel supplier role at Emirates Team New Zealand
Italy-based sailing clothing brand Slam has signed as the ‘Official Apparel Supplier’ to the four-time America's Cup winner Emirates Team New Zealand in the build-up to its defence of the trophy in Bar…
USA Gymnastics lands American Athletic, Spieth America supplier pacts
USA Gymnastics has secured a renewal of its long-standing partnership with American Athletic, Inc
Konami agrees new deal with Atlético Mineiro
Multinational entertainment company Konami has agreed a deal with Brazilian club Atlético Minerio to be its new exclusive video game partner.
Hummel replaces Adidas as Team Vitality kit supplier
Danish sportswear brand Hummel has signed as kit supplier for the French esports organisation Team Vitality, in a deal brokered for the club by the Sportfive agency
FanCraze adds SA20 to cricket roster
Technology company FanCraze has signed on as the official digital collectibles partner of SA20, the new South African T20 cricket league which launches today (Tuesday)
New Balance insists on right to renew in AS Roma kit dispute
Italian Serie A club AS Roma believes that its projected kit supplier agreement after this season – thought to have been signed with Adidas – is likely to be overturned following a lawsuit by the incumbent tec…
Mumbai Indians launches tender for NFT rights
Indian Premier League (IPL) franchise Mumbai Indians has launched a Request for Proposal (RFP) tender for its Non-Fungible Token (NFT) rights