Licensing & Merchandising
IOC to launch NFTs series based on Beijing Olympic mascot Bing Dwen Dwen
Non-fungible tokens (NFT) featuring Beijing 2022 Winter Olympics mascot Bing Dwen Dwen are to be released as part of a range of official Beijing 2022 digital collectables, the International Olympic Committee…
Bing Dwen Dwen and Eileen Gu spur Winter Olympics spending in China
Organisers of the Beijing 2022 Winter Olympics have pledged to increase the production of official merchandise following higher-than-expected demand in China
Socios enters Russian market with Spartak Moscow deal
Russian football club Spartak Moscow is to launch an official fan token on the Socios.com platform through an agreement with blockchain provider Chiliz
AFA-Binance deal announcement sparks Chiliz legal claim
The Argentinian Football Association has signed up blockchain company Binance to its sponsorship portfolio, but the five-year deal has provoked claims of a breach of contract from rival blockchain provider…
USL extends Select game ball partnership through 2025
The United Soccer League has extended its partnership with Danish sports equipment manufacturer Select Sports, which will remain the official game ball supplier for the USL Championship, League One, League …
Advertising watchdog bans Arsenal’s fan token adverts
The Advertising Standards Agency, the UK’s regulator for the sector, has ruled that two advertisements posted by Arsenal for its crypto-based fan tokens have breached regulations and said that the ads “…
Angel City FC brings in Crypto.com as official cryptocurrency, NFT partner
National Women's Soccer League expansion team Angel City FC has brought in cryptocurrency exchange Crypto.com as club’s official cryptocurrency and nonfungible token (NFT) partner.
Ringier Sports sells merchandising and licensing business
Ringier Sports, the marketing agency owned by Swiss media group Ringier, is selling its merchandising and licensing business in order to focus its activities on the commercialisation of rights, consulting…
FTX adds Monumental Sports to expansive sponsorship portfolio
Cryptocurrency exchange FTX has added Monumental Sports & Entertainment to its expansive North American sports sponsorship portfolio, becoming the official cryptocurrency exchange and non-fungible token …
FTX bolsters sponsorship portfolio with Golden State Warriors international rights deal
Cryptocurrency exchange FTX has significantly expanded its sports industry presence with by securing an international rights deal with the National Basketball Association's Golden State Warriors
Timex signs global UFC sponsorship and licensing deal
Mixed martial arts organisation UFC has signed a major global sponsorship and licensing agreement with watch brand Timex
World Rugby begins search for NFT suppliers
World Rugby has become the latest major sports body to announce its intention to tap into the digital collectibles marketplace by launching a Request for Information process
Legends appoints ex-Inter Milan executive Gandler amid international push
Premium experiences company Legends has appointed former Inter Milan executive Michael Gandler in the newly-created role of chief revenue officer for its global division, Legends International, and former…
Premier League considers NFT partnerships, examines club crypto deals
The Premier League has confirmed it is considering entering the non-fungible token (NFT) space by signing a licensing deal covering digital collectibles
Crypto.com named Copa Libertadores sponsor and NFT licensee
The South American Football Confederation (Conmebol) has signed up cryptocurrency platform Crypto.com as a sponsor of its Copa Libertadores club competition.
The deal makes Crypto
AS Monaco launches Socios fan token, adds Premier Bet as new sponsor
French Ligue 1 football club AS Monaco has launched its $ASM fan tokens on fan engagement and rewards app Socios.com, while it has agreed a new sponsorship deal with iGaming brand Premier Bet
FA appoints ex-USGA executive Singh as commercial director
The English Football Association has appointed former US Golf Association executive Navin Singh as its new commercial director