Host Broadcast & Production
FEI broadcast revenue down in time-buy shift
Broadcast revenues at the International Equestrian Federation (FEI) are budgeted to drop by 8 per cent in 2025 in a continued shift to digital content and time-buys to maximise sponsorship income.
Premier Padel lands Red Bull in four-year broadcast, sponsorship tie-up
Premier Padel has announced a wide-ranging deal with Red Bull covering sponsorship, production and media services
Infront bolsters cycling portfolio with broad Tour of the Alps remit
Infront has struck an extensive five-year deal to commercialise the Tour of the Alps, the elite men's road cycling event on the second-tier UCI ProSeries
CBS Super Bowl ad space sales hit ’90 per cent’, Nickelodeon plan considered
Paramount-owned CBS Sports is close to selling out its ad space inventory for the 2024 Super Bowl, the showpiece finale to the National Football League season.
ELF turns to remote production with AWS, adds Euronics sponsorship
The European League of Football (ELF) has agreed a production deal with Amazon Web Services (AWS), while the American football competition has signed up home appliances retailer Euronics as a new sponsor
Whoop data to feed into UCI Mountain Bike World Series broadcasts
Fitness tracking technology provider Whoop has agreed a partnership with the UCI Mountain Bike World Series
Guild Esports launches in-house studio to drive esports and gaming-led campaigns
David Beckham co-owned esports organisation Guild Esports has launched a new in-house production and creative studio to provide bespoke campaigns for its sponsors, as well as independent brands and media…
IMG strikes multi-faceted 10-year extension with R&A
The IMG agency has struck a long-term renewal agreement with the R&A across various commercial rights and services, including a heightened focus on digital content through Seven League
EXCLUSIVE: Bruin-owned TGI Sport buys specialist virtual advertising agency ISG
TGI Sport, the virtual advertising technology, media and marketing company part owned by Bruin Capital, has agreed a deal to acquire specialist virtual advertising solutions agency the Interregional Sports…
FIS and Infront on course for legal collision over controversial rights centralisation plan
Controversial plans to centralise international broadcast rights to World Cup events under a so-called ‘Concorde Agreement’ have placed the International Ski Federation (FIS) in legal conflict with the…
Virtual advertising solution allows Madrid Masters to activate Betway deal outside Spain
ATP Media, the broadcast arm of ATP Tour in men’s tennis, has appointed UniqFEED to provide a virtual advertising solution for this week’s Madrid Masters tournament, enabling gambling brand and tournament spo…
IMG to market Arab Gulf Cup commercial rights to 2031
The IMG agency has signed a long-term commercial agreement with the Arab Gulf Cup Football Federation (AGCFF) covering the next six editions of the national team tournament
Sportfive lands IHF media and sponsorship rights to 2031 after submitting revised offer
The Sportfive agency will continue to sell global media rights to the International Handball Federation’s leading events until 2031 after directly negotiating a new agreement with the world body that a…
Rise Worldwide to give Ultimate Kho Kho a ‘broadcast makeover’
Ultimate Kho Kho, which is aiming to become the first professional kho kho league in India, has signed a three-year agreement with Mumbai-based sports marketing agency Rise Worldwide
Digital native approach for Eurovision Sport in five-year ski mountaineering deal
The sport of ski mountaineering has landed a dramatic increase in exposure through a digital-led production and live streaming agreement with Eurovision Sport, the sports arm of the European Broadcasting…
Sportfive to sell BCL’s unified broadcast, sponsorship rights
The Sportfive agency is to sell the Basketball Champions League’s international broadcast and sponsorship rights after being appointed to the role by FIBA ClubCo, the joint entity that manages the rights t…
WTT turns to IMG in long-term media rights, production and sponsorship deal
World Table Tennis, the new commercial arm of the International Table Tennis Federation, has appointed the IMG agency in a wide-ranging and long-term agreement that includes international media rights…
Highlight’s sports and event sales up after higher Team Marketing commission
Highlight Communications, the Switzerland-based media company, has reported a 1