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Sportfive to sell BCL’s unified broadcast, sponsorship rights

Pic credit: Basketball Champions League/FIBA

The Sportfive agency is to sell the Basketball Champions League’s international broadcast and sponsorship rights after being appointed to the role by FIBA ClubCo, the joint entity that manages the rights to the league.

The appointment covers a three-year contract period from 2021-22 to 2023-24.

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