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Highlight’s sports and event sales up after higher Team Marketing commission

Vew of match ball prior to Uefa Champions League match between Liverpool and Genk (Photo by Alex Pantling/Getty Images)

Highlight Communications, the Switzerland-based media company, has reported a 1.5-per-cent uplift in sales at its sports and event marketing unit in 2019, thanks in part to a higher commission earned by its Team Marketing agency on the sale of rights to Uefa club competitions.

Highlight owns all of Team Holding, the holding company of the Luzern-based agency that markets the broadcast, sponsorship and licensing rights to the Uefa Champions League and Europa League, along with the third-tier Europa Conference League (to be launched in 2021-22).

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