Volkswagen
Uefa cites ‘local legislation’ for blocking of Euro 2020 sponsors’ rainbow colours
Uefa prevented sponsors using the rainbow LGBTQ colours at the two Euro 2020 quarter-final matches in Azerbaijan and Russia due to “local legislation”, according to European football’s governing body.
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We Drive Football – Volkswagen & the Deutscher Fußball-Bund/Uefa and more
Through 2019 and 2020, Volkswagen leveraged its football partnerships – led by its official mobility partnership with the Deutscher Fußball-Bund (DFB) – through a centralised European content hub called ‘We Drive Football’.
Sponsors sign on for World Urban Games’ debut
Organisers of the inaugural edition of multi-sport competition the World Urban Games have signed sponsorship deals for the forthcoming event with telco Magyar Telekom, car sharing service MOL Limo, automotive…
US Soccer launches seven-figure Volkswagen deal, invests in grassroots
German car brand Volkswagen will pay just under $7m (€6.1m/£5.2m) per year to partner with US Soccer, America’s national football federation.
Newly-launched Canadian Premier League signs with Volkswagen
German carmaker Volkswagen has signed a new Founding Partner deal with the Canadian Premier League – Canada’s forthcoming national soccer league.
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UFC steps up sales focus in Brazil, renews with Volkswagen until 2020
The Ultimate Fighting Championship has renewed its partnership with Volkswagen Brazil until 2020
RB Leipzig keeps on rolling with Volkswagen
Bundesliga club RB Leipzig has extended its premium partnership with Volkswagen Group until the end of the 2020-21 season.
Volkswagen signs wide-ranging PGA of Australia deal
German automotive manufacturer Volkswagen has entered into a partnership with golf’s PGA of Australia.