EXCLUSIVE: Volkswagen will not sponsor Euro 2024 in Germany, citing need for ‘cost discipline’

Ben Cronin

September 14, 2023

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(GES-Sportfoto/Getty Images)

Volkswagen will not sponsor next year’s Euro 2024, hosted in its home market of Germany, after deciding not to extend a deal covering Uefa’s men’s national team football competitions for ‘cost discipline’ reasons, SportBusiness can exclusively reveal.

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