Volkswagen signs wide-ranging PGA of Australia deal

German automotive manufacturer Volkswagen has entered into a partnership with golf’s PGA of Australia.

As a premier partner of the PGA of Australia, sitting alongside ISPS Handa and Coca-Cola Amatil on the top tier, Volkswagen will take on naming rights to the country’s leading pro-amateur team event, which will now be known as the Volkswagen Scramble.

Volkswagen will also become the official car partner of the Australian PGA Championship and the Fiji International event as part of the deal, the length of which was not disclosed.

Volkswagen will benefit from extensive brand exposure across the Australian PGA Championship, which this year takes place from November 29 to December 2 at RACV Royal Pines Resort in Queensland.

A fleet of vehicles will be used to transport players and VIPs throughout the event, which will also feature the Volkswagen Marquee on the popular Soniq Million Dollar Hole, the par-three 16th hole at RACV Royal Pines Resort.

Home favourite Cameron Smith (pictured) won last year’s Australian PGA Championship.

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The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

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