Union Cycliste Internationale (UCI)

Event promoter Amaury Sport Organisation is confident that its investment in the women’s Tour de France will pay off commercially in future years with a sizeable free-to-air audience creating an appealing p…

The International Cycling Union (UCI) has registered a net surplus of CHF21.3m ($22.2m/€21.3m) in its latest annual report after the postponed Tokyo 2020 Olympics helped uplift revenues to CHF61.4m.

The International Cycling Union (UCI) has signed an extension with its long-term sponsor, Swiss watchmaker Tissot

The International Cycling Union (UCI) has imposed competition bans on all Russian and Belarusian national cycling teams, as well as pro cycling teams, including the UCI ProTeam Gazprom-Rusvelo

Italian chemical products company Mapei has signed as an official partner of the 2023 UCI Cycling World Championships to be staged in Glasgow and across Scotland

Health and fitness wearable brand Whoop has added the inaugural UCI Track Champions League to its growing portfolio of sports sponsorships

US retail giant Walmart has agreed a deal to become the title sponsor of the 2022 Cyclo-cross World Championships, which will take place in Fayetteville, Arkansas, USA

Cycling’s world governing body, the Union Cycliste Internationale, has added Italian sportswear company Santini as a sponsor of the newly-formed UCI Track Champions League.

Cycling’s world governing body, the Union Cycliste Internationale, has signed up bicycle tyre manufacturer Vittoria to its sponsorship portfolio.

Organisers of the 2023 UCI Cycling World Championships and the recently-appointed Inside Edge agency have prioritised ‘purpose-led’ sponsorship deals as they start to go to market with the commercial off…

Cycling apparel and equipment retailer Sigma Sports has agreed a partnership with the 2019 Road World Championships, which take place in the English county of Yorkshire from September 22-29

Italian cycling apparel brand Santini Cycle Wear has extended its sponsorship of the UCI with the addition of the UCI Women’s WorldTour for two more years until 2020.

Quick-Step Floors, one of the leading teams in cycling’s UCI WorldTour, has signed up Belgian window manufacturer Deceuninck as its new main sponsor.

Belgian UCI WorldTour cycling team Quick-Step Floors has signed a multi-year sponsorship deal with brewery Alken-Maes. The brewery’s alcohol-free brand, Maes 0.0

International Cycling Union (UCI) WorldTour cycling outfit Team LottoNL-Jumbo has signed a multi-year extension to its sponsorship deal with racing bikes manufacturer Bianchi.

Swiss bike manufacturer BMC has agreed a sponsorship deal with UCI WorldTour cycling outfit Team Dimension Data for Qhubeka

The future of UCI WorldTour cycling team BMC Racing has been secured after Polish shoe and bag retail group CCC stepped in as the new title sponsor