Union Cycliste Internationale (UCI)

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Dubai-based airline Emirates has made its first sponsorship investment in professional cycling by signing a four-year deal as co-title sponsor of the WorldTour cycling team formerly known as Lampre-Merida.

Swiss watchmaker Tissot has become the first brand to sign up to the International Cycling Union’s (UCI) fledgling World Cycling Partner programme but the federation will look outside its portfolio to fill the remaining slots.

Operating budgets for the professional cycling teams that compete on the UCI World Tour average out at between €12m to €15m with teams typically funding much of that total from title sponsors or co-title sponsors.

Performance bicycle manufacturer Bianchi is targeting a set demographic through its sponsorship deals with the UCI WorldTour Belkin Pro Cycling Team and UCI Continental Circuits Androni Giocattoli-Venezuela Team.

Russian online bank Tinkoff Credit Systems is expected to become lead partner of the newly-named Tinkoff-Saxo cycling team in a three-year deal, from 2014 to 2016, following the acquisition of the team this month by the bank’s majority shareholder Oleg Tinkov.

Cycling apparel and equipment retailer Sigma Sports has agreed a partnership with the 2019 Road World Championships, which take place in the English county of Yorkshire from September 22-29

Italian cycling apparel brand Santini Cycle Wear has extended its sponsorship of the UCI with the addition of the UCI Women’s WorldTour for two more years until 2020.

Quick-Step Floors, one of the leading teams in cycling’s UCI WorldTour, has signed up Belgian window manufacturer Deceuninck as its new main sponsor.

Belgian UCI WorldTour cycling team Quick-Step Floors has signed a multi-year sponsorship deal with brewery Alken-Maes. The brewery’s alcohol-free brand, Maes 0.0