Priority sectors outlined for ‘purpose-led’ UCI Cycling World Championships sponsors

Organisers of the 2023 UCI Cycling World Championships and the recently-appointed Inside Edge agency have prioritised ‘purpose-led’ sponsorship deals as they start to go to market with the commercial offering.

The UK-based Inside Edge was last month named as the winner of a tender issued for the global sponsorship sales remit for the event which will take place in Glasgow and across Scotland.

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