ASO confident over women’s Tour de France ‘investment’ as opener nets 3m domestic viewers

Credit: ASO
Credit: ASO

Event promoter Amaury Sport Organisation is confident that its investment in the women’s Tour de France will pay off commercially in future years with a sizeable free-to-air audience creating an appealing platform for sponsors.

You need to have a subscription to access this content

If you would like more information on our Sponsorship product please contact our sales team

Already have an account? Sign in here