Union Cycliste Internationale (UCI)
UCI WorldTour outfit secures new main sponsor
Quick-Step Floors teams up with beer brand
Team LottoNL-Jumbo extends with bike partner
BMC switches UCI WorldTour allegiance to Dimension Data
CCC steps up to become new title sponsor of BMC Racing
Emirates boost for WorldTour team’s top three ambitions
Dubai-based airline Emirates has made its first sponsorship investment in professional cycling by signing a four-year deal as co-title sponsor of the WorldTour cycling team formerly known as Lampre-Merida.
Tissot first to buy UCI World Cycling Partner spot
Swiss watchmaker Tissot has become the first brand to sign up to the International Cycling Union’s (UCI) fledgling World Cycling Partner programme but the federation will look outside its portfolio to fill the remaining slots.
UCI rides on with Santini
The International Cycling Union (UCI) has signed a four-year extension to its long-running partnership with Italian sportswear manufacturer Santini.
Markel becomes latest company to back Richmond 2015
Financial holding company Markel Corporation has agreed a commercial partnership with Richmond’s organising committee for the 2015 International Cycling Union (UCI) Road World Championships.
Lexus on the road to Richmond 2015
Japanese automotive manufacturer Lexus has signed up as a commercial partner of the International Cycling Union’s (UCI) 2015 Road World Championships in the US city of Richmond, Virginia.
Virginia tourism body signs up to support Richmond 2015
The Virginia Tourism Corporation has entered into a partnership with Richmond 2015, organiser of this year’s UCI Road World Championships cycling event.
Cofidis extends backing of French cycling team
French financial services company Cofidis has extended its long-term title sponsorship of the Cofidis UCI Pro-Continental cycling team.
University signs up to support UCI Road World Championships
The University of Richmond in the US has struck a deal to become a major partner of the 2015 International Cycling Union (UCI) Road World Championships.
Title deals and rich patrons pay for pro cycling teams
Operating budgets for the professional cycling teams that compete on the UCI World Tour average out at between €12m to €15m with teams typically funding much of that total from title sponsors or co-title sponsors.
Amgen rides again with Tour of California
US biopharmaceutical company Amgen has renewed its title sponsorship of the Tour of California UCI America Tour cycling race.
Alpecin builds cycling portfolio with Tour de Suisse tie-up
German shampoo manufacturer Alpecin has expanded its presence in cycling by becoming an official co-partner of the Tour de Suisse.
Richmond 2015 banks new partner
Richmond 2015, the organiser of the 2015 UCI Road World Championships, has signed TowneBank to its team of major corporate partners for September’s nine-day cycling event in the US city.
Quick-Step sticks with UCI WorldTour team
Flooring manufacturer Quick-Step has agreed a two-year extension to its title sponsorship of Belgian UCI WorldTour team Etixx – Quick-Step Pro Cycling.