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Zwift adds 2023 UCI Cycling Worlds to sponsorship portfolio

Indoor training connected to the indoor cycling app, Zwift (Photo by Robert Cianflone/Getty Images)

Global online fitness platform Zwift has been named as a sponsor of the 2023 UCI Cycling World Championships in Glasgow and across Scotland.

The US-based company was this afternoon revealed as the ‘Official Virtual Fitness Platform’ of the event, which will take place next year from August 3 to 13.

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