Under Armour

Both revenue and earnings for embattled company beat analyst expectations

In summer 2016, for Under Armour’s first St. Pauli kit, supplier and club worked with agency Nordpol on a campaign that spanned social, PR and at-stadium strands and was led by an online film focused on a redesigned players tunnel.

Sports apparel company Under Armour has partnered with Golden State Warriors superstar Stephen Curry to create the standalone Curry Brand, which features shoes and clothes for a number of sports including …

Sports apparel company Under Armour has negotiated a buyout of its 10-year, $50m partnership with the University of Cincinnati athletics department

The University of California, Los Angeles (UCLA) has filed a lawsuit against United States-based sportswear brand Under Armour after the early termination of its sponsorship of its sports teams

To promote its new kits for Argentinian clubs Rosario and Estudiantes in 2019, Under Armour struck a deal with Superliga broadcaster TNT for one match each to be shown free-to-air.

The University of California, Los Angeles and University of California, Berkeley, already facing economic pressure amid large-scale contract disputes with embattled apparel brand Under Armour, are now…

October 2019 saw Under Armour release a brand-building film showcasing the struggles and triumphs of the Indian Women’s National Ice Hockey Team.

Southampton launched its 2019-20 kit with 'Saynts Festival: The Greatest Kit Launch That Never Happened', a parody of Netflix’s documentary about Fyre Festival, the infamously failed music festival.

US sportswear manufacturer Under Armour has teamed up with Essendon in a deal that marks its first partnership with an AFL Aussie rules club

After month's of talks, Japanese athletics shoe and apparel manufacturer Asics agreed to sign off a three-year Official Partner deal, from 2017 to 2019, as the federation’s sole kit supplier.