Under Armour
Under Armour extends US speedskating, bobsled, skeleton deals
US Speedskating and USA Bobsled/Skeleton have announced multi-year extensions with their long-standing apparel partner Under Armour
Judge rejects Under Armour’s bid to dismiss UCLA lawsuit
A Los Angeles judge has ruled that Under Armour does not have grounds to dismiss a lawsuit from the University of California, Los Angeles (UCLA) in relation to the US-based sportswear brand’s termination o…
Under Armour posts sharply improved financial report
Both revenue and earnings for embattled company beat analyst expectations
Welcome to Hell – Under Armour & FC St. Pauli
In summer 2016, for Under Armour’s first St. Pauli kit, supplier and club worked with agency Nordpol on a campaign that spanned social, PR and at-stadium strands and was led by an online film focused on a redesigned players tunnel.
Under Armour, Stephen Curry create Curry Brand division
Sports apparel company Under Armour has partnered with Golden State Warriors superstar Stephen Curry to create the standalone Curry Brand, which features shoes and clothes for a number of sports including …
Under Armour negotiates buyout of $50m University of Cincinnati apparel partnership
Sports apparel company Under Armour has negotiated a buyout of its 10-year, $50m partnership with the University of Cincinnati athletics department
UCLA sues Under Armour for more than $200m in contract termination feud
The University of California, Los Angeles (UCLA) has filed a lawsuit against United States-based sportswear brand Under Armour after the early termination of its sponsorship of its sports teams
Love at First Watch – Under Armour & Rosario Central/Estudiantes
To promote its new kits for Argentinian clubs Rosario and Estudiantes in 2019, Under Armour struck a deal with Superliga broadcaster TNT for one match each to be shown free-to-air.
Learfield IMG College seeks to rework UCLA, Cal deals
The University of California, Los Angeles and University of California, Berkeley, already facing economic pressure amid large-scale contract disputes with embattled apparel brand Under Armour, are now…
Story of Will – Under Armour & the Ice Hockey Association of India
October 2019 saw Under Armour release a brand-building film showcasing the struggles and triumphs of the Indian Women’s National Ice Hockey Team.
Saynts Festival – Under Armour & Southampton FC
Southampton launched its 2019-20 kit with 'Saynts Festival: The Greatest Kit Launch That Never Happened', a parody of Netflix’s documentary about Fyre Festival, the infamously failed music festival.
Under Armour enters AFL with Essendon deal
US sportswear manufacturer Under Armour has teamed up with Essendon in a deal that marks its first partnership with an AFL Aussie rules club
Asics takes over from adidas at IAAF, quits US marathons
After month's of talks, Japanese athletics shoe and apparel manufacturer Asics agreed to sign off a three-year Official Partner deal, from 2017 to 2019, as the federation’s sole kit supplier.