HomeAnalysisSporting ApparelAthletics

Asics takes over from adidas at IAAF, quits US marathons

To access this content requires a subscription

Please login with an account that does have access, or contact our sales team on
+44 (0) 20 7265 4100 or email webhelp@sportbusiness.com

Related Articles

Athletics
Banking

Global insurance and investment management company NN Group aims to add to recently-signed title sponsorships of the Rotterdam Marathon and The Hague’s City-Pier-City half-marathon with similar deals involving major international running events over the next two years.

Athletics
Sporting Apparel

ATHLETIC SHOE brand ASICS activated its sponsorship of last weekend’s ING New York Marathon with some saturation outdoor advertising on the marathon route.

Related News

Athletics
Airlines

Qatar Airways has been unveiled as the official national airline partner of the 2019 World Athletics Championships
Athletics
Telecoms

Qatari telecom brand Ooredoo has signed a National Partnership deal for the IAAF World Athletics Championships, hosted in Doha, this September
Athletics
General Insurance

Insurance company Württembergische Gemeinde-Versicherung has agreed a three-year deal to become the new main sponsor of the German Athletics Association (DLV).
Athletics
Automobile Manufacturing

Motor oil brand Liqui Moly has signed as an Official Partner for the 2020 European Athletics Championships in Paris

Most recent

Golf
Banking

Longstanding Canadian golf sponsor RBC hit new marketing heights in 2019 with a season-long, multi-channel activation programme leveraging its two PGA Tour title sponsorships and its team of ambassadors.
Cricket
Mobile Phones

The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
Motorsport
Betting

Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Multi-Sport
Information Technology

Sponsorship will represent a far greater proportion of the International Olympic Committee’s income in the four-year cycle from 2017 to 2020 because of “significant increases” at TOP partner level, Chris…