Ultimate Fighting Championship (UFC)

Ultimate Fighting Championship (UFC) has announced a new sponsorship with a brand owned by one of its best-known fighters, Dustin Poirier

Battle Motors has been named the first-ever official electric commercial truck of the Ultimate Fighting Championship in a multiyear national marketing partnership

The Ultimate Fighting Championship (UFC) has signed up group messaging social network app IRL as a new sponsor. The global deal makes IRL the Official Group Messaging and Fan Chat Platform of UFC

The Ultimate Fighting Championship (UFC) has extended its deal with French sportswear brand Venum

The Ultimate Fighting Championship (UFC) has announced a pilot programme with virtual advertising technology provider 4D Sight that will see branding digitally inserted into its broadcasts in Latin America

The Ultimate Fighting Championship has agreed a deal for Australian food manufacturer BTNature (BTN) to become the mixed martial arts promotion's official dairy products partner in China

The Ultimate Fighting Championship (UFC) has expanded its association with fantasy sports and sports betting company DraftKings

The Ultimate Fighting Championship expects its event at Singapore Indoor Stadium this weekend to set a gate revenue record for sport at the venue

The Ultimate Fighting Championship (UFC) mixed martial arts series has signed a marketing deal with global technology brand OnePlus

The Ultimate Fighting Championship (UFC) has announced a new sponsorship deal with Kuala Lumpur-based airline AirAsia ahead of the promotion’s first ever pay-per-view (PPV) event in Southeast Asia next m…

The Ultimate Fighting Championship has announced a six-month sponsorship agreement with Drink West, the Sydney-based beer brand founded by UFC fighters Tai Tuivasa and Tyson Pedro, covering Australia

The Ultimate Fighting Championship (UFC) has signed an extension to its global licensing agreement with mouthguard brand Opro

The Ultimate Fighting Championship has introduced a new LED system around the outer circumference of its Octagon fighting cage that will display sponsor brands and messages to in-arena fans and television…

The Ultimate Fighting Championship has secured a multiyear extension of its global marketing partnership with science-driven wellness company Thorne HealthTech.

The Ultimate Fighting Championship mixed martial arts organisation has extended its sponsorship agreement with online sports betting company bet365

Mixed martial arts organisation Ultimate Fighting Championship (UFC) has signed an extension to its sponsorship contract with men’s personal care brand Manscaped.

Mixed martial arts organisation UFC has signed a major global sponsorship and licensing agreement with watch brand Timex