Ultimate Fighting Championship (UFC)

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The Ultimate Fighting Championship has inked one renewal and four new partnerships since December last year, raising at least $6m (€5.3m) in sponsorship revenue.

Mexican beer brand Modelo is paying between $12m (€10.6m/£9.2m) and $14m per year as the new Official Beer of the Ultimate Fighting Championship, according to industry sources.

Low-cost airline AirAsia has signed sponsorship deals with leading mixed martial arts and surfing organisations to help grow the brand in important Asia-Pacific markets such as China and Australia

The Ultimate Fighting Championship mixed martial arts organisation plans to host five events in Asia and Australia in 2018 as it consolidates its presence in Asia-Pacific and creates more assets for its expanding regional sponsorship roster.

Mixed martial arts promotion the Ultimate Fighting Championship (UFC) has signed up Mexican beer brand Modelo Especial in a multi-year deal for the US market only.

The Ultimate Fighting Championship (UFC) has announced a multi-year extension of its marketing partnership with Blackheart Premium Spiced Rum. Terms were not disclosed

The Ultimate Fighting Championship has renewed its partnership with Malaysian low-cost carrier AirAsia

Mixed martial arts fighter Conor McGregor signed a pair of new sponsorship deals ahead of his comeback fight against Khabib Nurmagomedov last Friday.

UFC partner AirAsia will get ‘unprecedented branding’ at this weekend’s big fight between UFC legend Conor McGregor and Khabib Nurmagomedov at the T-Mobile Arena in Las Vegas. Bi

Features

In this month’s Sports Sponsorship Insider, we covered ambitious sponsorship moves in mixed martial arts and esports, along with somewhat less heady growth stories in more mature, mainstream sports, l…

The WME-IMG agency, which bought the Ultimate Fighting Championship mixed martial arts promotion for $4bn (€3.8bn) in July, wants to bring more blue-chip sponsors to the organisation on longer-term contracts and significantly increase the figure it generated from sponsorship in 2015.

Brand awareness and access to teams are key drivers in sponsorship for the US fantasy sports gaming brand DraftKings.

The Ultimate Fighting Championship’s (UFC) exclusive apparel deal with sportswear manufacturer Reebok is part of a drive to increase exposure for all the mixed martial arts promoter’s central sponsors.

Online betting company Unibet will be the Official Betting Partner of the Ultimate Fighting Championship mixed martial arts organisation under a two-year deal, from March 2014 to March 2016.