Ultimate Fighting Championship (UFC)

The Ultimate Fighting Championship (UFC) has announced a multi-year extension of its marketing partnership with Blackheart Premium Spiced Rum. Terms were not disclosed

The Ultimate Fighting Championship has inked one renewal and four new partnerships since December last year, raising at least $6m (€5.3m) in sponsorship revenue.

The Ultimate Fighting Championship has renewed its partnership with Malaysian low-cost carrier AirAsia

Mexican beer brand Modelo is paying between $12m (€10.6m/£9.2m) and $14m per year as the new Official Beer of the Ultimate Fighting Championship, according to industry sources.

Mixed martial arts fighter Conor McGregor signed a pair of new sponsorship deals ahead of his comeback fight against Khabib Nurmagomedov last Friday.

UFC partner AirAsia will get ‘unprecedented branding’ at this weekend’s big fight between UFC legend Conor McGregor and Khabib Nurmagomedov at the T-Mobile Arena in Las Vegas. Bi

UFC has signed a new multi-year deal with Australia’s largest pub and hotel chain ALH Group.

The UFC has signed its first ever ‘Official Vodka Partner’ in the form of best-selling Ukraine-based vodka brand Nemiroff.

UFC has signed a US-only partnership with Blackheart Premium Spiced Rum – making the distilled spirits brand the MMA organisation’s first 'Official Rum'.

UFC has announced its third partnership agreement in the space of a week as it continues to broaden its portfolio under the ownership of the Endeavor agency

Conor McGregor hasn’t fought since boxing against Floyd Mayweather in August 2017 and his last Mixed Martial Arts (MMA) outing was nearly two years ago – but he remains the biggest draw in Ultimate Figh…

Mixed martial arts organisation the Ultimate Fighting Championship has opened up a new sponsorship category by partnering with all-organic meal delivery service Trifecta Nutrition

Apparel company PVH has agreed a deal for its Van Heusen formalwear brand to become the official men’s dress furnishings provider of the Ultimate Fighting Championship mixed martial arts organisation.

Mixed martial arts promotion the Ultimate Fighting Championship has agreed a sponsorship deal with betting company Parimatch, which becomes its first marketing partner in the Commonwealth of Independent…

Low-cost airline AirAsia has signed sponsorship deals with leading mixed martial arts and surfing organisations to help grow the brand in important Asia-Pacific markets such as China and Australia

The Ultimate Fighting Championship mixed martial arts organisation plans to host five events in Asia and Australia in 2018 as it consolidates its presence in Asia-Pacific and creates more assets for its expanding regional sponsorship roster.

Mixed martial arts promotion the Ultimate Fighting Championship (UFC) has signed up Mexican beer brand Modelo Especial in a multi-year deal for the US market only.