Ultimate Fighting Championship (UFC)
UFC strikes new AirAsia sponsorship deal
The Ultimate Fighting Championship (UFC) has announced a new sponsorship deal with Kuala Lumpur-based airline AirAsia ahead of the promotion’s first ever pay-per-view (PPV) event in Southeast Asia next m…
UFC strikes beer sponsorship deal with Drink West in Australia
The Ultimate Fighting Championship has announced a six-month sponsorship agreement with Drink West, the Sydney-based beer brand founded by UFC fighters Tai Tuivasa and Tyson Pedro, covering Australia
UFC extends long-term association with Opro
The Ultimate Fighting Championship (UFC) has signed an extension to its global licensing agreement with mouthguard brand Opro
UFC introduces LED displays around Octagon
The Ultimate Fighting Championship has introduced a new LED system around the outer circumference of its Octagon fighting cage that will display sponsor brands and messages to in-arena fans and television…
UFC, Thorne HealthTech extend global marketing partnership
The Ultimate Fighting Championship has secured a multiyear extension of its global marketing partnership with science-driven wellness company Thorne HealthTech.
Bet365 extends UFC deal in UK and Ireland
The Ultimate Fighting Championship mixed martial arts organisation has extended its sponsorship agreement with online sports betting company bet365
UFC secures Manscaped extension
Mixed martial arts organisation Ultimate Fighting Championship (UFC) has signed an extension to its sponsorship contract with men’s personal care brand Manscaped.
Timex signs global UFC sponsorship and licensing deal
Mixed martial arts organisation UFC has signed a major global sponsorship and licensing agreement with watch brand Timex
Fitness brand Clmbr adds to UFC’s diverse sponsorship portfolio
Mixed martial arts organisation UFC has signed ‘connected fitness technology’ brand Clmbr to its sponsorship roster in a deal covering the US and Canada.
UFC signs wide-ranging deal with Sweet Sweat
The Ultimate Fighting Championship has signed a global deal with athletic performance brand Sweet Sweat
The Memento Group to distribute UFC memorabilia in IMG-brokered deal
The Ultimate Fighting Championship has agreed a multi-year deal making The Memento Group its global distributor of officially licensed UFC memorabilia
UFC signs large-scale deal with Icon Meals
Pact with Texas-based meal provider to focus in part on fighter nutrition
UFC, Modelo extend marketing partnership
The Ultimate Fighting Championship has extended its partnership with Modelo, which was designated the mixed martial arts organization's official beer in 2018
Endeavor earnings swing back to a loss in second quarter
Company officials still present highly optimistic view, point to efforts in emerging areas such as betting, NFTs, ticketing
UFC, Monster Energy extend global partnership
The Ultimate Fighting Championship has extended its global partnership with Monster Energy, which will remain designated the official energy drink of the mixed martial arts promotion
Jose Cuervo signs first tequila sponsorship of UFC
Tequila brand Jose Cuervo has signed a three-year sponsorship with mixed martial arts organisation UFC
Crypto.com continues sponsorship drive with landmark UFC deal
Cryptocurrency platform Crypto.com has made its latest major move in the sports sponsorship market after signing a long-term deal with the Ultimate Fighting Championship mixed martial arts promotion.
Crypto
UFC opens up weight division presenting sponsorships with Battle Motors partnership
The Ultimate Fighting Championship has signed a multifaceted partnership with electric vehicle technology company Battle Motors, which has been designated the organization's official light duty truck as…