Ultimate Fighting Championship (UFC)
UFC seals Tabcorp deal for Australian market
The Ultimate Fighting Championship mixed martial arts series has entered into a partnership with Australian gaming and gambling group Tabcorp.
Harley-Davidson gears up UFC support in Asia-Pacific
Motorcycle manufacturer Harley-Davidson has expanded a partnership with the Ultimate Fighting Championship mixed martial arts series.
UFC to sponsor 2015 World Wrestling Championships
The Ultimate Fighting Championship (UFC) mixed martial arts series has agreed a deal to sponsor this year’s World Wrestling Championships national team competition.
UFC outlines terms of groundbreaking Reebok deal
The Ultimate Fighting Championship has confirmed that fighters will be paid in line with their experience in the mixed martial arts series under its major new sportswear partnership with Reebok.
Monster Energy signs up as major UFC partner
Energy drinks company Monster Energy has agreed a multi-year partnership with the Ultimate Fighting Championship mixed martial arts series.
DraftKings links up with UFC
US daily fantasy sports operator DraftKings has signed up as a partner of the Ultimate Fighting Championship mixed martial arts series.
UFC to push Glasgow’s hosting of European Judo Championships
The Ultimate Fighting Championship mixed martial arts series has announced a promotional partnership with the 2015 European Judo Championships.
DraftKings: Expanding portfolio to support brand growth
Brand awareness and access to teams are key drivers in sponsorship for the US fantasy sports gaming brand DraftKings.
Fram signs up fighters as part of UFC renewal
US oil filter brand Fram has extended its sponsorship of the Ultimate Fighting Championship mixed martial arts series through 2015.
Monster set to land major UFC deal – reports
Energy drinks brand Monster is set to agree a multi-year commercial partnership with mixed martial arts property the Ultimate Fighting Championship, according to multiple reports.
Reebok clears decks for other UFC sponsors
The Ultimate Fighting Championship’s (UFC) exclusive apparel deal with sportswear manufacturer Reebok is part of a drive to increase exposure for all the mixed martial arts promoter’s central sponsors.
UFC teams up with Reebok in major deal
Sportswear company Reebok has signed up as a sponsor of the Ultimate Fighting Championship (UFC) mixed martial arts series.
British Judo finalises UFC partnership
US-based mixed martial arts organisation the Ultimate Fighting Championship has entered into a new partnership with the British Judo national governing body.
Unibet fights for greater market share with UFC
Online betting company Unibet will be the Official Betting Partner of the Ultimate Fighting Championship mixed martial arts organisation under a two-year deal, from March 2014 to March 2016.
UFC pins down Unibet deal
Mixed martial arts organisation the Ultimate Fighting Championship has agreed a two-year partnership with online bookmaker Unibet.
UFC keeps grip on Toyo Tires partnership
Mixed martial arts series the Ultimate Fighting Championship has announced a two-year extension to its sponsorship deal with the US arm of Japanese tyre manufacturer Toyo Tires.