Toyota

Football
Sponsorship & Marketing

Confederation of North, Central America and Caribbean Association Football (Concacaf) sponsors Modelo, Qatar Airways, Toyota and Valvoline have stepped up their backing of the governing body by becoming the founding partners of its new W Gold Cup competition.
American Football
Sponsorship & Marketing

Japanese car company Toyota and the National Football League (NFL) have announced a multi-year sponsorship agreement that ends the league's search for an official automotive partner.
Australian Rules Football

Toyota Australia's extension of its long-running naming rights deal with the Australian Football League is the largest sponsorship deal in Australian sport.
Australian Rules Football
Sponsorship & Marketing

The Australian Football League (AFL) has today (Monday) announced a four-year extension of its title sponsorship deal with Toyota
Multiple Sports
Sponsorship & Marketing

Climate campaigners have urged rights-holders to cut ties with car manufacturers Toyota and BMW after branding their raft of sponsorship deals as "greenwashing"
Cycling
Sponsorship & Marketing

Japanese car giant Toyota has renewed its sponsorship of the Giro d'Italia grand tour cycling race in a three-year deal with the event organisers RCS Sport
Basketball
Sponsorship & Marketing

The Philippines division of Japanese automotive manufacturer Toyota has agreed a sponsorship deal to back the country’s co-hosting of the 2023 Basketball World Cup.
Football
Sponsorship & Marketing

Toyota South Africa Motors has expanded its relationship with Kaizer Chiefs by becoming sleeve sponsor of the Premier Soccer League club
Multi-sport

In February 2021, Toyota USA leveraged its Tokyo 2020 Olympic and Paralympic rights through a Super Bowl LV campaign starring 13-time Paralympic medallist Jessica Long.
Cycling
Sponsorship & Marketing

Automotive manufacturer Toyota has renewed its agreement as the official car of the cycling classics organised by RCS Sport. This includes the Giro d’Italia, which this year will begin on May 8.
Aussie Rules

In summer 2019, Australian Football League title partner Toyota promoted its annual ‘Good for Footy’ grassroots fundraising programme with a campaign fronted by footy legend Jonathan Brown.
Football

Toyota, the official vehicle sponsor of South African soccer side Kaizer Chiefs, activated its rights through the 2019 season with a blended activation spanning a competition, an experience and subsequent social activation.
Cricket
Esports

Formula One will not cancel a race this season even if a driver tests positive for Covid-19, series chief executive Chase Carey has said - BBC
Para Sport
Media

Japanese automotive manufacturer Toyota and multi-national oil and gas company BP have agreed a deal with Channel 4 to become joint sponsors of the UK commercial broadcaster’s coverage of the 2020 summer P…
Olympic Games
Marketing

Olympics 'TOP' partner Toyota is supplying 20 autonomous vehicles to move athletes and staff around the Olympic and Paralympic villages at Tokyo 2020
Football
Sponsorship & Marketing

French Ligue 1 football club Olympique de Marseille has struck a sponsorship agreement with Japanese automotive manufacturer Toyota that will incorporate its Lexus brand
Cycling

Japanese car brand Toyota has signed major deals with the Pan American Games and Giro d’Italia, Italy’s biggest cycle event.
Rugby Union

South African rugby union team the Cheetahs has agreed a three-year extension to its partnership with main sponsor, Japanese automotive manufacturer Toyota