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Mixed Martial Arts
Telecoms

In 2018, T-Mobile US’s Metro by T-Mobile brand activated its UFC rights through a live 90-minute brand-owned social broadcast which set out to fill the pre-fight content void.

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Automobile Manufacturing

The European Sponsorship Association has paid tribute to the well-respected sponsorship industry veteran Toby Hester, who has died at the age of 57
Baseball
Telecoms

Major League Baseball has today (Tuesday) agreed a four-year extension to its partnership with telco T-Mobile
Esports
Telecoms

German telco T-Mobile has extended its partnership with esports organisation the Houston Outlaws, which competes in the Overwatch League (OWL)