Major League Baseball has today (Tuesday) agreed a four-year extension to its partnership with telco T-Mobile.
T-Mobile has served as a key partner of MLB since 2013 and last extended its deal in March 2016. As the official wireless sponsor of MLB, the telco will continue as title sponsor of the Home Run Derby during All-Star Week.
Starting this year, T-Mobile is now the official wireless sponsor of Little League International, while the agreement will also introduce new perks for its customers.
These will include a free year’s subscription to the League’s live streaming platform, MLB.TV, and the MLB At Bat app’s premium features, a $118.99 (€105) value – via T-Mobile Tuesdays. In addition to free MLB.TV, fans also have the chance to win an all-expenses paid trip to the 2019 All-Star Week in Cleveland.
VIP access to other select events will also be offered, while T-Mobile added that it is set to launch a national MLB ticketing program featuring special offers to ballparks across the US.
John Legere, chief executive of T-Mobile, said: “We love baseball, and clearly, so do our customers. They streamed nearly three million hours of baseball with MLB.TV in 2018 – two times more than the year prior.”
T-Mobile’s MLB extension comes after the telco in December landed naming rights to Seattle Mariners’ ballpark.