Telco T-Mobile has been named the exclusive wireless provider for Formula 1's Las Vegas Grand Prix ahead of the inaugural race on November 16-18, 2023.
At the highly anticipated event, T-Mobile will deploy a 5G ANS Public Mobile Network to permanently boost its Ultra Capacity 5G network on and off the track, including the new multiuse Paddock Building, garages and pits to power operations.Fans will also be able to benefit from T-Mobile's immersive 5G-connected experiences.
“Formula 1’s Las Vegas Grand Prix will be a high-octane and high-intensity race down the iconic Las Vegas Strip. It was crucial that we join forces with a provider that could match our high speed and energy," said Emily Prazer, Las Vegas GP chief commercial officer. "We are confident that T-Mobile will help us create the biggest and most connected event in the world as our official and exclusive wireless partner.”
The partnership will be kicked off at this weekend's Las Vegas GP launch party on November 5, where T-Mobile’s 5G network will power a show with 400 drones illuminating the city skyline. Fans will also be able win free tickets to the concert that evening and next year’s race at the T-Mobile Signature Store at Las Vegas Blvd.Tickets for the Las Vegas GP went on sale this week, with prices ranging between $500 and $10,000, before taxes and fees. American Express cardholders were given the first opportunity to buy tickets.
T-Mobile already has a sizable sports sponsorship presence in Las Vegas sports as it is the naming rights partner for T-Mobile Arena, the home venue for the National Hockey League's Vegas Golden Knights.