Sportfive
Schlünz to head Nürnberg’s commercial team after Sportfive split
German second-tier football club 1. FC Nürnberg has recruited Dirk Schlünz, the former head of the commercial division at FC St.
Lille signs up Sportfive in multi-year agreement
The Sportfive agency has added reigning French Ligue 1 champions Lille as a new client, signing a multi-year “strategic business partnership”.
Sportfive, Ubisoft present first in-game watch integration in Far Cry 6
The Sportfive agency has teamed up with video game developer Ubisoft to develop an in-game integration of a Hamilton watch as part of the soon-to-be-released Far Cry 6 title
Sportfive named exclusive commercial agency for Riot Games in Southeast Asia
The Sportfive agency has been appointed as the exclusive commercial representative for video game developer Riot Games for its localised feeds across Southeast Asia
Sportfive retains MSV Duisburg business to 2029
The Sportfive agency has extended its agreement with MSV Duisburg and will continue to sell sponsorship and advertising rights, plus hospitality packages, on behalf of the third-tier 3
Sportfive extends tripartite THW Kiel agreement to 2026
The Sportfive agency has retained its mandate to sell sponsorships for THW Kiel, the record Handball Bundesliga champions
H.I.G. Capital acquires Lagardère’s minority stake in Sportfive
H.I.G. Capital, the international private equity and asset management firm, has become the sole owner of the Sportfive agency, acquiring the 24.9-per-cent stake it did not already own
Sportfive back in business with Karlsruher SC following lengthy legal dispute
The Sportfive agency has reached a settlement with Karlsruher SC and will have an involvement in the 2. Bundesliga side’s commercial operations following protracted legal disputes between the pair.
Sportfive adds Oppo as latest sponsor of the Suzuki Cup
The Asean Football Federation has signed up Chinese smartphone manufacturer Oppo as a sponsor of the 2020 edition of the Suzuki Cup in a deal brokered by the China team of the Sportfive agency
Bordeaux signs Bistro Régent extension amid ongoing uncertainty
French Ligue 1 club Girondins de Bordeaux has signed an extension to its sponsorship contract with restaurant chain Bistro Régent.
Sportfive’s APAC head Staiti stepping down
The Sportfive agency's head of Asia-Pacific and president of global sales, Adrian Staiti, is stepping down from the company in the coming months, SportBusiness understands
Sportfive seeks further growth in Spain as Vieta handed key role
The Sportfive agency has detailed plans to enhance its presence and activity in the Spanish market
Roca sponsors Spanish football team in China in deal brokered by Sportfive
Spanish bathroom brand Roca has struck an agreement to sponsor the Spanish national men’s football team in China, in a deal brokered by the Sportfive agency.
Herbalife becomes official supporter of 2020 AFF Suzuki Cup
Nutritional and wellness company Herbalife has been named an official supporter of the 2020 Asean Football Federation Suzuki Cup
AFF considers centralised venue for Suzuki Cup
The Asean Football Federation is considering playing this year's Suzuki Cup at a centralised venue, instead of the usual series of home and away matches, due to the pandemic
Sportfive: Mickelson “definitely got everybody’s attention”
Global agency working on both short- and long-term opportunities for golfer
Sportfive to sell BCL’s unified broadcast, sponsorship rights
The Sportfive agency is to sell the Basketball Champions League’s international broadcast and sponsorship rights after being appointed to the role by FIBA ClubCo, the joint entity that manages the rights t…
Sportfive adds EWE Baskets Oldenburg to German basketball portfolio
The Sportfive agency has stepped up its presence in German basketball by agreeing a deal with Basketball Bundesliga club EWE Baskets Oldenburg