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Sportfive named exclusive commercial agency for Riot Games in Southeast Asia

A poster advertising the 2020 League of Legends World Championship Finals is seen during a light-up ceremony at The Bund on October 30, 2020 in Shanghai, China. (Photo by Zhang Hengwei/China News Service via Getty Images)

The Sportfive agency has been appointed as the exclusive commercial representative for video game developer Riot Games for its localised feeds across Southeast Asia.

The group will explore sponsorship opportunities for its international esports events across the region, including its largest properties League of Legends, League of Legends: Wild Raft and Valorant.

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