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Roca sponsors Spanish football team in China in deal brokered by Sportfive

Credit: Sportfive

Spanish bathroom brand Roca has struck an agreement to sponsor the Spanish national men’s football team in China, in a deal brokered by the Sportfive agency.

The brand and the agency are hoping to leverage a strong Spanish performance in the ongoing Euro 2020 championships. Roca will aim to communicate with Chinese fans via a series of online and offline activations.

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