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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
São Paulo inks ABC Construction deal, Athletico Paranaense signs with Betmotion
Brazilian football club São Paulo has agreed a two-and-a-half-year sponsorship deal with building materials retailer ABC Construction.
TikTok signs Wrexham sponsorship, live streaming deal with Burnley Women
Video-sharing platform TikTok has announced two new partnerships within UK football, agreeing deals to become the title sponsor of Wrexham AFC and a live-streaming and content-creation partner of Burnley…
Mastercard and Ambev halt Copa América deal, Latam Airways signs Chile sponsorship
Global payments provider Mastercard and brewing company Ambev have de-activated their sponsorship of the upcoming Copa América tournament as concerns rise about the event’s safety in Covid-19-affected Br…
Danone ‘ends US-focused Barcelona deal’ amid Barçagate scandal
Danone North America has reportedly ended its sponsorship of Barcelona due to the ‘Barçagate’ scandal surrounding Josep Maria Bartomeu, the former president of the Spanish LaLiga football club.