To access this content requires a subscription
Please login with an account that does have access, or contact our sales team on
+44 (0) 20 7265 4100 or email webhelp@sportbusiness.com
Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Sportfive back in business with Karlsruher SC following lengthy legal dispute
The Sportfive agency has reached a settlement with Karlsruher SC and will have an involvement in the 2. Bundesliga side’s commercial operations following protracted legal disputes between the pair.
AT&T 5G unveiled as presenting sponsor of 2021 MLS All-Star Skills Challenge
The 2021 MLS All-Star Skills Challenge, a key event of the Major League Soccer All-Star Game festivities, has secured AT&T 5G as its presenting sponsor, as well as three other commercial partners.
Borussia Dortmund sweetens portfolio in Sportfive-brokered regional Riesen deal
German Bundesliga football club Borussia Dortmund has signed up confectionery brand Riesen as a regional sponsor in North America.
The two-year deal was brokered by the Sportfive agency
PlayStation’s Champions League association continues for 2021-24 cycle
European football governing body Uefa has renewed its sponsorship deal with electronics giant Sony’s PlayStation brand.