LaLiga media partner Orange teamed up with Google Assistant for an augmented reality stunt at the 2019-20 season opener between Celta Vigo and Real Madrid.
AB InBev beer brand Budweiser has signed new major partnerships with Spain’s LaLiga and the English Premier League
Santander’s one-season title sponsorship extension with LaLiga for 2019-20 was priced at the same rate as the original deal, SportBusiness Sponsorship has learned.
With 28 deals, LaLiga has the most central sponsorship deals out of any of the top five leagues
Spain’s LaLiga has named Indian tyre manufacturer BKT as an official global partner. The three-year agreement covers the 2019-20 to 2021-22 seasons.
Spain’s LaLiga has unveiled GCOX, the global cryptocurrency exchange, as its first sponsor in the cryptocurrency and blockchain sector.
Spanish national carrier Iberia has signed a new regional partnership with Spain’s LaLiga. Under the deal, Iberia will become an Official Partner of LaLiga in China during the 2019-20 season.
AB InBev beer brand Budweiser has signed new major partnerships with Spain’s LaLiga and the English Premier League.
The 98 clubs in the top five European football leagues – Germany’s Bundesliga, England’s Premier League, Spain’s La Liga, France’s Ligue 1 and Italy’s Serie A – will generate a combined €580m from main or pr…