LaLiga

In 2020-21 – a season likely to play out largely behind closed doors – Europe’s top four football leagues held sponsorship agreements of about €315m ($383m) in contract value.

In Colombia, Budweiser used its official partnerships with the Premier League and LaLiga to create a 2019 campaign based on famous goals from the two leagues.

LaLiga media partner Orange teamed up with Google Assistant for an augmented reality stunt at the 2019-20 season opener between Celta Vigo and Real Madrid.

Spain’s LaLiga has named Indian tyre manufacturer BKT as an official global partner. The three-year agreement covers the 2019-20 to 2021-22 seasons.

Spain’s LaLiga has unveiled GCOX, the global cryptocurrency exchange, as its first sponsor in the cryptocurrency and blockchain sector.

AB InBev beer brand Budweiser has signed new major partnerships with Spain’s LaLiga and the English Premier League

Spanish national carrier Iberia has signed a new regional partnership with Spain’s LaLiga. Under the deal, Iberia will become an Official Partner of LaLiga in China during the 2019-20 season.

AB InBev beer brand Budweiser has signed new major partnerships with Spain’s LaLiga and the English Premier League.

Spain’s LaLiga has signed its first partnership in the sports scoring category with UK-based LiveScore.

Italian logistics brand Mail Boxes Etc. has extended its partnership with LaLiga for two more years. Under the deal, Mail Boxes Etc

LaLiga, organising body of the top two divisions of Spanish club football, has agreed a partnership with sports-themed drinks and food products manufacturer Gatorade, focused on four markets in the Americas

Fifa has been approached by several companies wishing to sponsor the VAR breaks at the Qatar World Cup in 2022, according to a report in today’s Financial Times.

German sports brand Puma has signed as the Official Match Ball Supplier of Spain’s LaLiga.

Spain’s LaLiga has extended its title sponsorship with Spanish bank Santander. Under the new deal, Santander will continue to title sponsor the league until the end of the 2020-21 season.

Beach Soccer Worldwide (BSWW) has agreed a partnership with LaLiga, the organising body of the top two divisions of Spanish club football, covering sponsorship and broadcast rights

Spain’s LaLiga has inked its first cross-sport co-sponsorship with the Davis Cup tennis tournament.

Santander’s one-season title sponsorship extension with LaLiga for 2019-20 was priced at the same rate as the original deal, SportBusiness Sponsorship has learned.