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LaLiga signs Americas-focused deal with Gatorade

LaLiga, organising body of the top two divisions of Spanish club football, has agreed a partnership with sports-themed drinks and food products manufacturer Gatorade, focused on four markets in the Americas.

The deal with the PepsiCo-owned brand will run for three months and names Gatorade as an Official Sponsor of LaLiga in Guatemala, Honduras, El Salvador and Puerto Rico.

The partnership will be targeted at consumers through the ‘Hidrátate como los grandes’ promotion and an international campaign, ‘Hazlos Sudar’, which will feature Barcelona star Lionel Messi.