LaLiga

Spanish bank Santander will continue to title sponsor the top two football leagues in Spanish football in 2019-20, according to the Palco23 website

With 28 deals, LaLiga has the most central sponsorship deals out of any of the top five leagues

Spanish LaLiga football club Barcelona has launched a new affinity credit card in the United Arab Emirates through a partnership with UAE-based financial services company Rakbank

Spain’s LaLiga has signed a new global deal with Unilever as an Official Personal Care Partner.

LaLiga, the top division of Spanish club football, has agreed a three-season partnership with Russian bookmaker Fonbet

Spain’s LaLiga is putting global reach at the heart of a new digital partnership with US tech giant Microsoft.

To much fanfare last week, LaLiga and its North American marketing partner Relevent Sports announced plans to play at least one official match in the United States or Canada every season for the next 1…

The Mediapro agency has acquired the broadcasting rights in public establishments of Spain’s top-tier LaLiga from telcos Vodafone and Orange in the 2018-19 season, adding to the same set of rights it w…

Technology company OTC Desks has renewed its sponsorship of Spanish LaLiga football club Real Betis

Online betting company Betfair has agreed a shirt sponsorship deal with Spanish LaLiga football club Sevilla

Spanish LaLiga football club Valencia has entered into a partnership with British menswear brand Hackett. The deal will run for two years, covering the 2018-19 and 2019-20 seasons

Online gambling company Bet365 has agreed partnerships with 10 clubs in LaLiga, the top division of Spanish football

Department store group El Corte Inglés has extended its partnership with LaLiga, which operates the top two divisions of Spanish football.

Spanish LaLiga football club Barcelona has entered into a regional partnership with UAE-based financial services company National Bank of Ras Al Khaimah (Rakbank)

CSM Sport & Entertainment, the sports marketing agency owned by Chime Communications, beat off strong competition from rival agencies IMG and the WPP-owned ESP Properties to become exclusive global agent…

The 98 clubs in the top five European football leagues – Germany’s Bundesliga, England’s Premier League, Spain’s La Liga, France’s Ligue 1 and Italy’s Serie A – will generate a combined €580m from main or pr…