Tyre sponsorship spending in football down 69 per cent as brands seek lower-tier deals

The Chelsea team with Yokohama Tyres as its front-of-shirt sponsor in February 2020 (Photo: Visionhaus/Getty Images)
The Chelsea team with Yokohama Tyres as its front-of-shirt sponsor in February 2020 (Photo: Visionhaus/Getty Images)
Just a few years after it was regarded as one of the hottest sectors in football sponsorship, tyre industry spending has crashed by 69 per cent in the past five years across the four largest European football leagues. Faaez Samadi reports.

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