LaLiga

LaLiga has become the exclusive commercial agent of Spain’s Primera División de la Liga de Fútbol Femenino (LPFF), the top division of women’s football in the country. Th

LaLiga has expanded its regional sponsorship agreement with gambling platform RushBet. In 2021, the brand became LaLiga’s exclusive betting partner in Colombia.

LaLiga has signed a renewal to its sponsorship contract with Spanish winemaker Marqués del Atrio.

LaLiga has signed up insurance company Chubb to its sponsorship portfolio in a deal that makes Chubb a regional sponsor of the league in Latin America, focusing on the nine countries where Chubb operates…

LaLiga, the organising body of the top two divisions of Spanish club football, has signed a new sponsorship deal with Japanese automotive manufacturer Nissan

EA Sports FC will be the title sponsor of LaLiga competitions from the start of the 2023-24 season in a lucrative agreement unveiled today (Tuesday)

LaLiga’s title sponsorship agreement with Banco Santander will not be renewed beyond the 2022-23 season.

Spain’s LaLiga has signed up beer producer Mahou San Miguel as a global sponsor.

LaLiga has renewed its sponsorship agreement with Indian tyre manufacturer BKT. The deal will now run for a further three years, until the end of the 2024-25 season

LaLiga is to stage an esports tournament in India next month, the Spanish football league has announced. The eLaLiga Trophy will be held virtually across India from April 9 to 26

The Laos-based MKTG Sports Agency has struck an agreement with LaLiga in Southeast Asia

Turkish blockchain company Bitci is thought to have requested payment delays in some of its deals with sports rights-holders and has paused fan token issues because of growing cryptocurrency regulations…

Chinese smartphone brand Vivo has acquired LaLiga sponsorship rights to drive business in its target markets of Spain and Portugal

LaLiga, the governing body of the top two divisions of Spanish football, has signed a sponsorship deal with mineral water brand Cabreiroá.

Spanish football’s LaLiga has signed up Chinese smartphone brand Vivo to its sponsorship portfolio.

Spanish football’s LaLiga has signed up gambling platform RushBet as a regional sponsor.