LaLiga
De la Vega earns LaLiga promotion after commercial successes
Spain's LaLiga has promoted its commercial and marketing director Jorge de la Vega to the position of deputy executive general director
Visit Saudi aiming to increase ‘football-driven tourism’ with LaLiga deal
Saudi body is focusing on increasing 'football-driven tourism' to the kingdom through its recent sponsorship agreement with Spain's LaLiga.
Global LaLiga deal and OFC pact: another day in Saudi Arabia’s project football
Saudi Arabia has extended its reach further into world football, with a major global sponsorship deal with Spain's LaLiga and a development partnership with the Oceania Football Confederation the latest projects announced today (Thursday).
LaLiga North America renews Verizon deal for three more seasons
LaLiga North America has signed a three-year extension with telco Verizon in a United States exclusive deal
Iberia sponsors LaLiga in Latin America market deal
Spain’s LaLiga has signed a sponsorship agreement for the Latin American region with the national airline carrier Iberia.
De la Vega: EA Sports deal will help LaLiga sign ‘qualitative’ sponsorship deals
LaLiga’s new title sponsorship agreement with EA Sports will improve its ability to engage new fans and allow it to pivot to a more “qualitative” sponsorship approach, according to Jorge de la Vega, comme…
Stage Front to advise Espanyol on Impulso spending under stadium naming deal
US ticketing firm Stage Front will advise RCD Espanyol on the best ways to spend funding from the LaLiga Impulso project as part of its new stadium-naming agreement with the Spanish Segunda División team. Ben Cronin reports.
LaLiga subscription portal rolled out to smartphone users across sub-Saharan Africa
LaLiga Premium, the online portal of the top two Spanish football leagues, is being made available to mobile phone users in sub-Saharan Africa following a tie-up with mobile marketing company Upstream
Panini agrees sponsorship ahead of eLaLiga’s third US Challenge
La Liga North America has announced a sponsorship deal with Panini America as the third edition of eLaLiga US Challenge begins
Finetwork takes title sponsorship of Spain’s Liga F
Spanish telecommunications company Finetwork has signed on as the new title sponsor of Liga F, the top division of domestic women’s football.
LaLiga launches latest JV with Galaxy Racer deal in Mena, Indian subcontinent
LaLiga, organising body of the top two divisions of Spanish club football, has signed a letter of intent with Dubai-headquartered esports and lifestyle organisation Galaxy Racer (GXR) with the intention…
Motorola agrees regional LaLiga sponsorship in Mexico
US consumer electronics and telecommunications company Motorola has agreed a sponsorship deal for the Mexican marketplace with LaLiga, organising body of the top two divisions of Spanish club football
LaLiga acquires commercial rights for Spanish women’s Primera División
LaLiga has become the exclusive commercial agent of Spain’s Primera División de la Liga de Fútbol Femenino (LPFF), the top division of women’s football in the country.
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LaLiga expands RushBet deal across South America
LaLiga has expanded its regional sponsorship agreement with gambling platform RushBet.
In 2021, the brand became LaLiga’s exclusive betting partner in Colombia.
LaLiga continues sponsorship activity with Marqués del Atrio renewal
LaLiga has signed a renewal to its sponsorship contract with Spanish winemaker Marqués del Atrio.
LaLiga secures Chubb sponsorship in Latin America
LaLiga has signed up insurance company Chubb to its sponsorship portfolio in a deal that makes Chubb a regional sponsor of the league in Latin America, focusing on the nine countries where Chubb operates…
Nissan signs on as LaLiga domestic sponsor in pivot to more ‘strategic’ deals
LaLiga, the organising body of the top two divisions of Spanish club football, has signed a new sponsorship deal with Japanese automotive manufacturer Nissan
LaLiga secures title sponsorship uplift in long-term EA Sports deal
EA Sports FC will be the title sponsor of LaLiga competitions from the start of the 2023-24 season in a lucrative agreement unveiled today (Tuesday)