LaLiga

Spain's LaLiga has promoted its commercial and marketing director Jorge de la Vega to the position of deputy executive general director

Saudi body is focusing on increasing 'football-driven tourism' to the kingdom through its recent sponsorship agreement with Spain's LaLiga. 

Saudi Arabia has extended its reach further into world football, with a major global sponsorship deal with Spain's LaLiga and a development partnership with the Oceania Football Confederation the latest projects announced today (Thursday).

LaLiga North America has signed a three-year extension with telco Verizon in a United States exclusive deal

Spain’s LaLiga has signed a sponsorship agreement for the Latin American region with the national airline carrier Iberia.

LaLiga’s new title sponsorship agreement with EA Sports will improve its ability to engage new fans and allow it to pivot to a more “qualitative” sponsorship approach, according to Jorge de la Vega, comme…

Just a few years after it was regarded as one of the hottest sectors in football sponsorship, tyre industry spending has crashed by 69 per cent in the past five years across the four largest European football leagues. Faaez Samadi reports.

US ticketing firm Stage Front will advise RCD Espanyol on the best ways to spend funding from the LaLiga Impulso project as part of its new stadium-naming agreement with the Spanish Segunda División team. Ben Cronin reports.

LaLiga Premium, the online portal of the top two Spanish football leagues, is being made available to mobile phone users in sub-Saharan Africa following a tie-up with mobile marketing company Upstream

La Liga North America has announced a sponsorship deal with Panini America as the third edition of eLaLiga US Challenge begins

Spanish telecommunications company Finetwork has signed on as the new title sponsor of Liga F, the top division of domestic women’s football.

LaLiga, organising body of the top two divisions of Spanish club football, has signed a letter of intent with Dubai-headquartered esports and lifestyle organisation Galaxy Racer (GXR) with the intention…

US consumer electronics and telecommunications company Motorola has agreed a sponsorship deal for the Mexican marketplace with LaLiga, organising body of the top two divisions of Spanish club football

LaLiga has become the exclusive commercial agent of Spain’s Primera División de la Liga de Fútbol Femenino (LPFF), the top division of women’s football in the country. Th

LaLiga has expanded its regional sponsorship agreement with gambling platform RushBet. In 2021, the brand became LaLiga’s exclusive betting partner in Colombia.

LaLiga has signed a renewal to its sponsorship contract with Spanish winemaker Marqués del Atrio.

LaLiga has signed up insurance company Chubb to its sponsorship portfolio in a deal that makes Chubb a regional sponsor of the league in Latin America, focusing on the nine countries where Chubb operates…

LaLiga, the organising body of the top two divisions of Spanish club football, has signed a new sponsorship deal with Japanese automotive manufacturer Nissan