LaLiga has become the exclusive commercial agent of Spain’s Primera División de la Liga de Fútbol Femenino (LPFF), the top division of women’s football in the country.
The five-year deal guarantees the LPFF a minimum total income of €42m ($42.7m) across the course of the contract. In return, LaLiga gains the rights to market assets for the women's league, including the title sponsorship of the competition, with previous title sponsor, renewable energy company Iberdrola, not continuing in the role.
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