Nissan signs on as LaLiga domestic sponsor in pivot to more ‘strategic’ deals

Ferran Torres of FC Barcelona runs with the ball during the LaLiga match against Villarreal CF on May 22, 2022 (by Manuel Queimadelos/Quality Sport Images/Getty Images)

LaLiga, the organising body of the top two divisions of Spanish club football, has signed a new sponsorship deal with Japanese automotive manufacturer Nissan.

Under the initial one-season deal, which will run until the end of the 2022-23 season, Nissan becomes a ‘local sponsor’ of LaLiga. This third-tier of LaLiga’s domestic sponsors also includes: El Corte Inglés; Burger King; Vivo; Allianz; Marqués del Atrio; and Cabreiroá.

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